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Fiat Marketing - Campaigns, Advertisements, Sales Promotions

Discussion in 'Fiat India News' started by NAREN64, Jun 15, 2010.

  1. acechip

    acechip Superiore

    What Fiat India should be doing is to ""patao " CNBC Auto Car, and NDTV's Car and Bike for a fair measure. People look up youtube videos and find that their anchors while praising Fiat cars, end up ""not recommending" them as their choice. Fiat is just absent in the print media. Everyday I see all kinds of ads put up by VW , Nissan, Renault . Renault is positioning Scala as a "never-before" made kinda car..whereas Linea is just superior to them in so many ways.
    6 people like this.
  2. zenwalker

    zenwalker Esperto

    Messages:
    2,150
    Bangalore
    Although its kinda true, i would look at it in a different angle. The presenters first talk about features and how goood the car is. Later they conclude by saying PRO's and CON's of the car rather than just saying its an amazing car and go buy it to the consumers. It totally gives wrong view point on that.

    As some one recently said in this forum that only a true, sensible, passionate about cars will value and find true image in FIAT and its cars.
    Last edited by a moderator: Dec 20, 2012
  3. sungoa2010

    sungoa2010

    Messages:
    2,878
    Goa
    Let us give a big push to the brand from our side.
    Let us promote the brand through face book and other media. Share best of Fiat photos, best experiences with the car, best service experiences, your trip photos etc etc.
    Every one like travel. If we associate the brand with it it get promoted easily. Personally I I feel it is Fiat job to market but at this time they need a huge help.
    Since they need a helping hand and we need to give it. The brand should get familiarized in each household before they get launched. Let us all give a small push and it will work definitely.Avoid negative commands about other cars then it works in opposite way.
    2 people like this.
  4. zenwalker

    zenwalker Esperto

    Messages:
    2,150
    Bangalore
    Yes the more negative we speak of other cars and then potray TFI, then people think we are madly in love with FIAT Cars and hence start to ignore us.
    2 people like this.
  5. vsivaku

    vsivaku Novizio

    Messages:
    31
    bangalore
  6. Surya

    Surya Superiore

    Messages:
    930
    Namma Bengaluru
    Why do we always think FIAT is in such condition where we have to put hard all the effort..to sell units only to make FIAT happy after all we have bought a international brand a brand which is worshipped for its design, engine and power which not all can get
  7. Joe Francis

    Joe Francis

    Messages:
    30
    blr
    Good Evening,
    Hope your doing good. This Francis with you Informing we have our first fiat exclusive showroom on the way. Will be officially opened shortly. Expecting your at most support and any quires. please feel free to contact me.

    Address -
    #NO,9.BEL AIR DRIVE, MEKHRI CIRCLE, BELLARY ROAD, Bangalore, India 560032


    TO LEFT OF SHELL PETROL BUNK TO RIGHT OF HMT BHAVAN



    for detail.

    Contact: FRANCIS

    aadyamotors@gmail.com
    https://www.facebook.com/AADYAFIAT
    PH: 9480839004
    Last edited by a moderator: Jan 23, 2013
  8. Surya

    Surya Superiore

    Messages:
    930
    Namma Bengaluru
    Its the mindset of the people everyone has there own style, liking; what most look at is a basic engine no idea what's inside, giving as many miles possible, a underpowered with enough seats to accommodate as many, a wheel to keep your hand and move around with a excellent service of a scooter; only a chosen few with a happy minds, color full, artistic,enthusiastic, active intelligent hearts fall in love with a Brand and follow them in their life time .. that's Brand FIAT driven out of passion and not from mind..
    1 person likes this.
  9. kedarbendre

    kedarbendre Esperto

    Messages:
    4,215
    MH 12
    Joe thats the great news. Wish you all the best :up
  10. punto_emotion

    punto_emotion Esperto

    Messages:
    1,245
    Bangalore
    Grande Punto 1.3
    @ Joe, Congratulations..... Wish to see exclusive service station also soon. All the very best... :clap

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