What Fiat India should be doing is to ""patao " CNBC Auto Car, and NDTV's Car and Bike for a fair measure. People look up youtube videos and find that their anchors while praising Fiat cars, end up ""not recommending" them as their choice. Fiat is just absent in the print media. Everyday I see all kinds of ads put up by VW , Nissan, Renault . Renault is positioning Scala as a "never-before" made kinda car..whereas Linea is just superior to them in so many ways.