They should also fire their ad agency at once! (i know lotsa people ahve already said this...) Example: The latest 2012 Linea ad shows the car underwater (!!!) - now contrast this with the nice Skoda Rapid ad being showed currently. The Rapid ad wins hands down. I feel that a car ad should try and highlight all the virtues of the car in those 30 seconds. The Linea is easily the best looking car under 10 lacs, is the best handling and the ride quality is simply unmatched. Now how does the average person know about these virtues if they are only shown a car being dipped in water and saying the "all new 2012 Linea " etc? As much as the relatively poor ASS of Fiat /Tata and the small niggles, I think the main problem with Fiat is that their Marketing department (in India atleast) is not competitive. PS: Ive seen a few recent Fiat 500 ads in the US and they've been brilliant!