1. Introducing the smashing new Team FIAT T-Shirt !! To order yours click here : Team FIAT T-Shirt

Fiat Marketing - Campaigns, Advertisements, Sales Promotions

Discussion in 'Fiat India News' started by NAREN64, Jun 15, 2010.

  1. sungoa2010

    sungoa2010

    Messages:
    2,878
    Goa
    But giving and taking dowry is illegal.

    Fiat should come up with something like this:
    The husband receives a call from wife and she conveys that he is going to become a father. He immediately drive to Fiat caffe and book a Punto/Linea and go home with linea/punto and tells her " I assure you a normal delivery".
    6 people like this.
  2. amit

    amit Superiore

    Messages:
    767
    Navi Mumbai
    I will use the Honda Jazz tag line for you.

    Why so serious? :D
    Last edited: Feb 25, 2012
  3. nk4FIAT

    nk4FIAT Superiore

    Messages:
    576
    Hyderabad
    Father of Indian Automobile Technology

    I am posting again what i've posted in Sep 2010.

    My imagination about this FIAT Advt on TV…….

    “ A Lion, King of jungle (FIAT) is sleeping below a big Banyan tree (looking like map of India) and all other small animals like hare, goats, sheep, squirrels, monkeys etc (all other car manufacturers like Maruti, hyundai, Chervolet, Ford etc) are wandering/jumping/running here and there and making lot of noise. Because of this 'halla gulla' lion opens his eyes and roars once. The moment he wakes up, all animals just get vanished from the scene and there is a complete silence. Then (Assuming camera is lying on ground with lens up) he puts his feet on the lens and next shot is the FIAT red logo (full screen) is emerging out from his foot step with following caption..
    :clap ” The king is woken up… survive !! If you can…..”

    My god if really they come up with this Adv. everybody will know the original king.
    7 people like this.
  4. amit

    amit Superiore

    Messages:
    767
    Navi Mumbai
    The advertisement by itself is really good but the problem is that the disconnect between marketing & reality is so huge that Fiat will end up as the laughing stock of the automotive industry in India. The sales will not go up just because of this advert and there can be a huge number of spoofs on this advert too. Maruti could show an advert of a hynea (Maruti) taking away the Lion's (Fiat) hard earned kill (Maruti selling more cars then Fiat using Fiat's MJD!!)

    Knowing how brilliant VW's adverts are, they can make an advert showing a small cub being born and as both go out hunting the small cub (VW) actually beat's the Lion (fiat) at hunting! (selling) ::D
  5. Went through some of the recent pages, glad that Fiat is probably the only car that gets these kind of fans for it. Almost all of us have the same opinion to see our Fiat cars adverts everywhere. We also probably watch fiat adverts with more priority than a cricket match for sure and proud to show those adverts to friends and family :).

    How many of you have seen the below ad?
    <object style="height: 390px; width: 640px"><param name="movie" value="http://www.youtube.com/v/cpi2IAec9Ho?version=3&feature=player_detailpage"><param name="allowFullScreen" value="true"><param name="allowScriptAccess" value="always"><embed src="http://www.youtube.com/v/cpi2IAec9Ho?version=3&feature=player_detailpage" type="application/x-shockwave-flash" allowfullscreen="true" allowScriptAccess="always" width="640" height="360"></object>

    This had become a rage in US now. Hope we too see such nice ads here in India
    3 people like this.
  6. amargawade90

    amargawade90 Superiore

    hERE is Comparision Between Swift vs Jazz....
    And Winner is Punto !!!
    [video]http://www.ndtv.com/video/player/the-car-bike-show/swift-vs-jazz-which-is-indias-hottest-hatchback/224796[/video]
    Last edited: Feb 26, 2012
  7. amit

    amit Superiore

    Messages:
    767
    Navi Mumbai
    Looks like finally Fiat loosened it's purse strings for these TV shows.
    3 people like this.
  8. sungoa2010

    sungoa2010

    Messages:
    2,878
    Goa
    Thanks amar. It is very nice to hear our beauties praised for what they deserve.

    ---------- Post added at 01:38 PM ---------- Previous post was at 09:40 AM ----------

    What about the following theme for a fiat ad.:

    3 brothers/sisters and their family is going to their grandpa who is living alone in his village.
    They haven't seen the grandpa for longtime since their childhood since they were at different places, busy with their work and business. All are in great excitement to go to their ancestral house. To give him a surprise they decided to land the home in early morning. But to their surprise the house was locked the gate was opened and all of them got surprised since the grandpa at this old age could have been inside the house at early morning. Now they hear the growling of an old machine. An old fiat 500 shining like a black marble and it was their grandpa driving the car, in his late 90s. The grandpa comes and join with them and says "everything got changed but my passion for a fiat drive has not changed at all"
    2 people like this.
  9. dinesh.90hp

    dinesh.90hp

    Messages:
    18
    Ludhiana
    Last edited by a moderator: Feb 29, 2012
  10. J Ravi

    J Ravi Esperto

    Messages:
    2,293
    Bangalore
    FIAT India To Hike Dealer Commission To 8.5% From 5.0% For Opening Exclusive Outlet

    Moneycontrol.com has reported that Fiat India is to encourage dealers to open exclusive Fiat outlets and mulls hiking the dealer margins to 8.5% from 5%. Fiat hopes the new distribution strategy will boost sales. Sources also said that the auto major plans to open twenty exclusive outlets by end of 2012. Not only that. The reworked JV between Fiat and Tata Motors would include a new distribution network for Fiat, discontinue supply to forty joint dealerships, cut supply to joint dealerships in twenty cities. Sources also added that nearly forty Tata-Fiat dealerships in twenty cities would be affected. The detailed report is here.
    FIAT's new strategy.jpg
    Does this mean that lethargic, faulty, below-par dealerships will face the music? So, all our feed-backs must have contributed to this revamping of dealerships. FIAT India is trying their best to improve the sales. This is a step in the right direction.
    Last edited: Mar 21, 2012
    6 people like this.

Share This Page