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Fiat Marketing - Campaigns, Advertisements, Sales Promotions

Discussion in 'Fiat India News' started by NAREN64, Jun 15, 2010.

  1. fiatlover

    fiatlover Esperto

    Messages:
    1,599
    Bangalore/Kasargod
    Bangalore
    Grande Punto 1.4
    Nice advt and thanks for posting it here.
    I am sceptical here. By the way FIAT works, you will see these ads for a month or so and then wont hear a word for another 4-5 months. By then, people will have forgotten what is My Car and B&M. People remember LUX because the image is always present in their conscious mind and that's because of continuous bombardment of information through focussed advt and marketing.

    Safety and security features available in FIATs are rarely spoken of in Advts. I have seen the immobilizer thing (anti-theft feature) mentioned on the rear of Honda cars (This car is fitted with ...). FIAT has the feature and only FIAT fans know about it!
  2. Sumit

    Sumit Superiore

    Messages:
    607
    Munger
    nice advt.
  3. ramjn

    ramjn Staff Member Janitor

    Messages:
    5,244
    Chennai
    Linea 1.3
    It is wonderful piece of ad from Fiat. I like it because they have at last given a local flavor to their ad's. The Hindi version is better than the English version.
  4. karan desai

    karan desai Superiore

    Messages:
    805
    Morbi, Gujrat
    nice ad must say. but still something is missing. like not showing the car enough. they should show more about how beautiful their cars are besides the features.
  5. Bala

    Bala Esperto

    Messages:
    1,070
    Villupuram
    Till date,the latest advt is the best,still FTA color would have been a better color for an advt.
  6. CountRock

    CountRock Staff Member Janitor

    Messages:
    262
    Dallas, Texas
    Grande Punto 1.3 90 HP
    Nice ad, heard it on the radio in Pune a few times.
  7. niranjan_81

    niranjan_81

    Messages:
    83
    Pune
    Even I heard this ad on radio today. Good one and it talks about passion. I think that's the reason I too bought it. :)
  8. fiatlover

    fiatlover Esperto

    Messages:
    1,599
    Bangalore/Kasargod
    Bangalore
    Grande Punto 1.4
    It is important to be passionate and commited in everything we do. But passion alone wont sell!
    Enthusiasts go for passion. But average indian car buyer goes for practicality. That part never gets highlighted in advts, for example, high mileage and comparatively lower maintenance cost.
    Last edited: Sep 22, 2011
  9. anoop

    anoop Superiore

    I find myself agreeing with tulsi. This AD is one of the best from FIAT India, but it would have been more effective if they show the car a bit more in detail, stressing the practical aspects along with the passion.

    This ad do pull some strings inside, and I hope this will be the start of a positive change.
  10. jayadev

    jayadev Esperto

    Messages:
    1,057
    Kannur, India
    Kannur
    Grande Punto 1.3 90 HP
    I did not like that Advert. neither music nor the choreography. the boy pushing the toy car reminded that this will be the fate of real cars too.

    Did not show what really Fiat is.
    Just to convince something is better than nothing..

    Anybody remember Toyota Ad? .....VW ad?

    I am not being pessimistic though. This one looks el cheapo.

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