Nice advt and thanks for posting it here. I am sceptical here. By the way FIAT works, you will see these ads for a month or so and then wont hear a word for another 4-5 months. By then, people will have forgotten what is My Car and B&M. People remember LUX because the image is always present in their conscious mind and that's because of continuous bombardment of information through focussed advt and marketing. Safety and security features available in FIATs are rarely spoken of in Advts. I have seen the immobilizer thing (anti-theft feature) mentioned on the rear of Honda cars (This car is fitted with ...). FIAT has the feature and only FIAT fans know about it!