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Fiat Marketing - Campaigns, Advertisements, Sales Promotions

Discussion in 'Fiat India News' started by NAREN64, Jun 15, 2010.

  1. vista7155

    vista7155 Regolare

    Messages:
    304
    bangalore
    :p:D This is the only time FCA was dead accurate in delivering the expectation.
    As told in #1751 post this is a disastrous move by FCA and soon this Punto Pure(Poor) car will be having 1+ Lakhs discount.
    Mark the words and soon we can see some sales from Yellow board if FCA dealers shows interest.
  2. SOOZ_P

    SOOZ_P Regolare

    Messages:
    316
    BANGALORE
    Bangalore
    Grande Punto 1.3
    Already one of the dealers selling 20 to 30 active varient evos per month in bangalore, Which in ola avatar looks really good. Not sure how pure will be taken here.
  3. Sujit508

    Sujit508 Amatore

    Messages:
    233
    Bangalore , Karnataka
    Bangalore
    Retro / Classic FIAT
    True, I see so many Evo's as yellow board in bangalore of late, But not sure of the pricing , just 50k less than Evo active, The Pure might not move them off the showroom floor so quickly. Hope this model is better accepted than the linea classic.
    SOOZ_P and prabhjot like this.
  4. SOOZ_P

    SOOZ_P Regolare

    Messages:
    316
    BANGALORE
    Bangalore
    Grande Punto 1.3

    Autoexpo 2016
    prabhjot likes this.
  5. gpunto75

    gpunto75 Amatore

    Messages:
    162
    Nasik
    Grande Punto 1.3
    Just saw an advertisement in hindi on ndtvindia with fiat showing all models and stressing on safety, design and handling (along with discounts). Looks a clean ad that's readily understandable.
    Happy.
    Ravi_M, prabhjot, Rama and 2 others like this.
  6. Ravi_M

    Ravi_M Regolare

    Messages:
    323
    Indore
    Indore
    Linea 1.3
    I too happened to see the ad 2-3 times in last two days. Never seen anything this frequently. It is good.
    gpunto75 likes this.
  7. ksdr

    ksdr Timido

    Messages:
    10
    Vijayawada
    So this is what they had in mind when they announced the price for Punto pure. IMG_20160214_111305.jpg
    gpunto75 likes this.
  8. gpunto75

    gpunto75 Amatore

    Messages:
    162
    Nasik
    Grande Punto 1.3
    Fiat seems serious this time on promoting the new Linea 125PS . Have seen many advertisements times on IBN network and Sony Pix within few days. Also Dainik Bhaskars marathi daily regularly contains Fiat advertisements.
    Murphy_Fiat, baz_303 and prabhjot like this.
  9. prabhjot

    prabhjot Esperto

    Messages:
    2,441
    delhi ncr
    They've greatly upped the quantity and imo the quality of the marketing since Kevin Flynn took over (Crafted for Car Lovers campaign, Abarth marketing). It has had little to no effect, net-net, as far as sales-numbers goes, BUT it is building some positive brand equity. Now Linea 125S, later in the year there'll be marketing for the Urban Cross too, plus of course JEEP's. Then the big one: the JEEP c-suv one in the second half of 2017, plus the new and presumably improved FCA combined Fiat-JEEP-Abarth dealerships. Leaving the brands hopefully in at least a tenable position to even-attempt an all-new FIAT models launch cadence (2018 onwards?)

    @gpunto75
    baz_303 and gpunto75 like this.
  10. Krunal Bhatt

    Krunal Bhatt Amatore

    Messages:
    65
    Ahmedabad
    Ahmedabad
    Punto Evo 1.3
    Yes, they seem serious this time. Just saw Fiat Ad. on Sony Max and found out that they are going to sponsor Fast and Furious film series on Sony Max(20th Aug).
    Last edited by a moderator: Aug 13, 2016
    Murphy_Fiat, gpunto75 and PradeepM like this.

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