Well, I am not talking about volume sales. It is more to do about bolstering Fiat's reputation as a Technological giant thru the Abarth marketing. So, what I expect is an Ad which actually depicts the 0-100 timings of the Abarth, the handling-at-speed, etc. Just remember the Swift ad of a man trying to cross the highway, only to have Swift whiz past him. That makes an impact. All cars are anyways crafted for car lovers. They wouldnt buy a car otherwise. The question is how you and the car "make love"