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Fiat Marketing - Campaigns, Advertisements, Sales Promotions

Discussion in 'Fiat India News' started by NAREN64, Jun 15, 2010.

  1. punto_emotion

    punto_emotion Esperto

    Messages:
    1,245
    Bangalore
    Grande Punto 1.3
    Once the Abarth disappears, they should show Abarth's OVRM - "Objects in the mirror are farther than they appear" :p
    bharath, Saket Sidana, Ganges and 3 others like this.
  2. Vidhyashankar Kannan

    Vidhyashankar Kannan Regolare

    Messages:
    271
    Hyderabad
    Hyderabad
    Avventura 1.3 90 HP
    Really
    Really creative idea!
    punto_emotion likes this.
  3. Ganges

    Ganges Esperto

    Messages:
    3,123
    Driver Seat _/
    :
    Grande Punto 1.3
    Yeah FIAT is used to now, being alone in the competition.
    prabhjot likes this.
  4. prabhjot

    prabhjot Esperto

    Messages:
    2,450
    delhi ncr
    http://economictimes.indiatimes.com...-review-fiat-avventura/videoshow/48499880.cms

    As is the Times Group's corrupt way: advertorials, PR plugs, product placement, 'supari journalism'.....but anyway (Autocar's even worse, its newest print issue has 6-8 seperate major, multi-page advertorials) this new travel video stars, surprise surprise: the Z Orange Avventura. The segment is 'presented by Fiat'!

    Ah well, since you can't beat them, try and join them! Kevin Flynn's greater marketing savvy at work, following on the Avventura billboards across many cities?

    But in the end, FCA India's just going to have to open the purse strings for all the automags and webzines and tv shows: they are, after all, just PR outlets, and cost a good deal less, with rising influence, than scatter shot, exorbitant-with-little-sales-effect tv and newspaper advertizing.

    The Autocar Ma'am Ms. K has been trying to persuade (or rather extort from) Fiat to buy Autocar off, at least with advertizing, for a fair while now? She did the very same with Tata and the Zest, as well as the Safari Storme: guess who advertizes and 'product places' more in Autocar, Mahindra or Tata? Honda or Fiat? Hyundai or Maruti? etc etc.

    Sigh.
  5. acechip

    acechip Superiore

    Without wanting to sound misogynist, I sometimes laugh at how some of the female car "experts" review the cars. I can bet you that this lady wont be able to differentiate a Fiat from a Ford the moment she steps out of the car and the movie shoot.
  6. prabhjot

    prabhjot Esperto

    Messages:
    2,450
    delhi ncr
    @acechip

    That's unfair, surely: she's actually a pioneering, competitive car rally driver, in her previous avatar, back in the day. She knows her stuff, no doubt about it: it is the business/dhanda-desperation/greed/corruption that makes the media houses adopt editorial policies consisting of paid news/supari-s etc, hardly specific to a particular 'journalist'.
  7. acechip

    acechip Superiore

    No, not talking about Ms R. K ( am aware of her rally creds) , I am referring to this lady who has been asked to enjoy her drive in the Avventura to Satara/Kaas Plateau (Economic Times link)

    Although I must also add, inspite of her rally experience, she still has ergonomic issues with Fiat cars. A person who is about 5'2'' should not really complain of ergonomics . Surely that sort of height is below the median size for ergonomic design considerations?
  8. prabhjot

    prabhjot Esperto

    Messages:
    2,450
    delhi ncr
    @acechip

    It just tells you revealingly how 'the truth'-s and the expertise-to-decode/interpret it (i.e., journalism) are becoming almost beside the point, or at least merely one subordinate element of a plethora of emphatic masala and tadka in a news report or, in this case, an ostensible car review-masquerading-as-a-a-road-trip-masquerading-as-charmingly-honest-expression....as it happens whatever she said was surely unobjectionably true (how could it not be: Avventura driving in the Ghats during the monsoon...?), but still: beside the point, which was to 'showcase' the 'product' while appearing not to.

    At least Fiat made its 'sponsorship' of the piece very clear: the real killer 'advertorials' are the ones that are entirely hidden and un-obvious to the unsuspecting/too-trusting. The Times Group (esp TOI and Times Now) are pioneering 'entrepreneurs' in the English press of such perfumed-bullcrap, and Autocar is increasingly, even if out of commercial desperation (competition from other websites/webzines as well as honest fora like this one or, even, teambhp) resorting to and dependent on such tactics.
    Vidhyashankar Kannan likes this.
  9. acechip

    acechip Superiore

    But Fiat is late in doing this. They should have done this a long time ago. No one will believe them now. Not with a 2 and a half product lineup and shrinking dealership network.
    prabhjot and Raj_pol like this.
  10. prabhjot

    prabhjot Esperto

    Messages:
    2,450
    delhi ncr
    @acechip

    true, true...but the evidence so far is that Kevin Flynn, a marketing guy+ hopefully greater media 'buying' commitment, already evident + the big one (launch of the Jeep brand and dealers) will boost FCA's retail and brand profile. Enough? Let's see, good thing their profits are higher this last FY, up to 400 crores: would they be well advised to invest all of those rare-in-India profits back into sales and marketing, not just this year with the Abarth-s or next with the Jeep-launch but through to end 2017 or 2018, the year several all-new locally-made cars, both Jeep and Fiat, will launch?
    --- Double Post Merged, Aug 18, 2015 ---
    Also, the dealership roll-out commitment as per their plan from 2 years ago has been fulfilled, more or less on time, but then hurt by the failure of sales to pickup. So there's no shrinkage of the dealer network, merelyits necessary optimization/right-sizing. I was particularly heartened by KF's comments in his interview on FCA supporting the dealers, and on how they could not realistically have 3-6 dealers and FASS per big-city, and yet have them financially healthy.
    Last edited: Aug 18, 2015

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