Today at ITPL tech park, Bangalore Met with a FCA representative and spoke what you are trying to do by these campaigns. He replied nicely, we are building a platform and awareness among people for FCA 2017 in India. Though I knew something big planned for 2017, still asked what is it in 2017. He replied, now fiat as a brand looses its grip from people. We want to remind indians, FCA was a reputed firm and will be soon show its class by 2017 with at least 8 new products and 3 brands. But before we come as a bulk trying to convince people what FCA has in its DNA and makes it unique in INDIA. He was quite honest where they made mistakes and trying to rectify as fast as they can. I just impressed with the honesty. Hope their new strategy works.