Could FCA India do a desi version of the 'blue pill' 500X ad say for the Avventura? Or the 'Fix it again Tony' ad say for the Linea? Or say this brilliantly, subtly sexy one from years ago, featuring George Clooney: They need to push their advertising in edgier and more spicy/controversial directions, IMO. That can have a big impact, even in the car market which as a rule does not pay back advertising with added sales, imo. Stop trying to appeal to the LCM potential car buyer, and follow VW's example except both more 'desi' and more 'italian', in appealing to smaller, younger, more metropolitan, more 'cosmopolitan' yet 'desi' demographic segments? The 'make the move' ad-s were pretty effective: sales picked a lot for a few months. Those ones were similar in their message, in their targetting, though obviously 'senti'/serious. Maybe time for some friskier, riskier, racier advertising, then? But still much more desi than the Evo/new Linea/or even the terrific Avventura ads, as @amogh commented at the time of the Avventura launch.