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Fiat Marketing - Campaigns, Advertisements, Sales Promotions

Discussion in 'Fiat India News' started by NAREN64, Jun 15, 2010.

  1. Raj_pol

    Raj_pol Regolare

    Messages:
    495
    Bangalore
    Punto Evo 1.3
    Heard discounts of up to 100,000 for the Fiat Linea in Bangalore today (radio ads). I wonder why they do that? They should have offered the regular cars at the discounted price and remove that horrendous looking Linea classic from the portfolio.
  2. prabhjot

    prabhjot Esperto

    Messages:
    2,444
    delhi ncr
    The Linea Classic's a beauty, the original beauty, it is its sales that are horrendous. ;-)

    But then so are the sales of the new Linea, including the t-jet?!! I fail to understand the logic, or rather its lack, of the average Indian c-segment sedan buyer, as does Fiat itself evidently?

    It is no wonder Fiat's keen on cultivating the taxi-buyers/firms. With private car buyers like these....;-)

    The Linea will not pickup until the 1.6 mjd comes (next year?), and probably not even then. And so: Go Avventura, Go Evo! Keep going till the 2016 launches.
  3. Raj_pol

    Raj_pol Regolare

    Messages:
    495
    Bangalore
    Punto Evo 1.3
    @prabhjot The original linea is a beauty. Have you seen the horrendous tyres, the huge gaps etc that they have put in the classic. In Vecto motors, they had two Lineas, the t-jet and the classic and frankly I do not know why they created the classic. They murdered a timeless design. They really need good sales and marketing folks - maybe some of the european dudes.
    prabhjot likes this.
  4. anoop

    anoop Superiore

    Saw couple of FIAT ads in the default channel when you switch on the Airtel Digital Box - One was snippets of interviews of satisfied FIAT owners across INDIA - done very professionally. Felt really happy while watching it. The ad touches almost all negative perceptions against FIAT brand and demolishes them with real data. But I think it is too lengthy to be aired in regular channels.

    Other ad was for FIAT Linea, a very good ad, albeit lengthy. IIRC, there was some mention about Red Carpet, but could not catch it fully.

    --Anoop
    prabhjot likes this.
  5. prabhjot

    prabhjot Esperto

    Messages:
    2,444
    delhi ncr
    @anoop A new Linea ad, or the 'if you still like driving, we're still ahead' one?
  6. SOOZ_P

    SOOZ_P Regolare

    Messages:
    316
    BANGALORE
    Bangalore
    Grande Punto 1.3
    b0dbd72041b7d228a50c4567b7302684.jpg

    Straight attack on vw
  7. Ravi

    Ravi Staff Member Janitor

    Messages:
    6,001
    Bangalore
    Grande Punto 1.3
    Nice one :).

    BTW, there is one event in Bangalore on this Saturday, 6th Dec, and Fiat Avventura is main sponsor, I think.

    th_074de52df821dfe18accd2f59cfe60f1_banner_hari.jpg
  8. pabhishek

    pabhishek Esperto

    Messages:
    1,378
    Oslo
    Pune
    Linea T-Jet
    Lol!! that Dus auto ad was damn funny @SOOZ_P !!

    Wish we had lol button too :)
    SOOZ_P and prabhjot like this.
  9. asimpleson

    asimpleson Esperto

    Messages:
    2,998
    Heptanesia
    Linea 1.3
    Thanks for sharing, but don't you think the Fiat Avventura badge is a bit obscure? I did not even notice it at first look. Maybe 1/3rd ad could have been dominated by an Avventura pic. :confused:
    prabhjot likes this.
  10. GirishRaghu

    GirishRaghu Amatore

    Messages:
    208
    MH-15 / MH-04
    Thane
    Grande Punto 1.3 90 HP
    Guys,

    Had been to the Autocar performance show which was held in Mumbai last weekend. I was very excited as I knew Fiat had set up a stall there. Saw the Avvy, Punto, Linea and yes the soon to be launched Abarth 595, yes 595 and not 500 - at least that's what was on display. When asked, the Fiat representative said it will be launched next year; he didn't give a time frame but I assume it will be in Q1.
    The car looked awesome, unfortunately it was on a rotating platform and no one was allowed inside :(

    Was also expecting Jeep products to be on display, but was disappointed.


    Now, some pics for your viewing pleasure :)

    WP_20141213_18_05_36_Pro.jpg WP_20141213_18_05_36_Pro.jpg WP_20141213_18_12_54_Pro.jpg WP_20141213_18_14_33_Pro.jpg WP_20141213_18_40_26_Pro.jpg WP_20141213_18_43_56_Pro.jpg WP_20141213_18_43_56_Pro.jpg WP_20141213_18_40_26_Pro.jpg WP_20141213_18_14_33_Pro.jpg WP_20141213_18_12_54_Pro.jpg WP_20141213_18_05_36_Pro.jpg

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