The new Punto Evo TVC might be able to connect with its target segment better than the previous campaigns. While it's a good start, Fiat should ensure that the effort is sustained and they utilise multiple channels to engage customers. I agree that Hyundai has the advantage in terms of volume, and can afford a larger fleet of test-drive cars. It might be interesting to know/read, if someone can get the following data for both Fiat and Hyundai: Number of inquiries per dealer Number of test-drives offered per day per dealer, average distance covered in one test-drive Based on my interactions with dealers of Fiat as well as Hyundai in NCR, I have a hunch that Hyundai will have a better utilisation rate. If the data proves it, then Fiat India should increase the amount of follow-up they do with dealers, and ensure better utilisation. While they can't have the luxury of multiple test-drive vehicles like Hyundai, they can at least ensure that the available ones are used properly.