Re: Fiat Marketing - Campaigns, Advertisements, Sales Promot I hope it is the beginning. I feel Fiat is promotingiat Linea more aggressively to position themselves as niche player. Probably following the same strategy as Honda. Capture the niche market and then crack the mass market. Only problem, Honda continued the niche sounding pricing with Jazz Fiat's multi air, if it makes way to India, should be able to crack the mass market.