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Fiat Marketing - Campaigns, Advertisements, Sales Promotions

Discussion in 'Fiat India News' started by NAREN64, Jun 15, 2010.

  1. miteshpunjani

    miteshpunjani Amatore

    Messages:
    154
    vadodara-gujarat
    Fiat India has awarded its social media marketing duties to Interactive Avenues. Highly placed industry sources have confirmed the development to exchange4media. However, both the brand and agency were not reachable at the time of filing this report.It is learnt that the agency has already started re-structuring Fiat India’s social media campaign. The win came after a multi-agency pitch that was called few months ago.

    According to media reports, Fiat is on a revamping mode in the Indian market after its split with local partner Tata Motors and has signalled that it would be looking at a bigger game in the Indian SUV segment covering all categories, including the compact segment, as part of its nine-product strategy by 2016.

    The Italian auto brand is pinning its hopes on product strategy, backed by strong dealer network and improved brand campaigns, to double its share in the Indian passenger vehicle market every year over the next three years. Digital has been a major focus for Fiat since last one year.
    Interactive Avenues handles digital duties of several clients across sectors such as finance, telecom, automobiles, travel, e-commerce, IT, FMCG and education. For the record, IPG Mediabrands, the media holding group of Interpublic Group, acquired Interactive Avenues early this year.

    Source: Interactive Avenues bags Fiat India's social media account
    3 people like this.
  2. Nadeem Ahmed VR 46

    Nadeem Ahmed VR 46 Esperto

    Messages:
    1,123
    Gadag
    Rising sales for Fiat in July is because of the '1 Lac Exchange /Loyalty bonus effect'. Further, stock clearance offers on 2012 Linea stretched to Rs 1.6 - Rs 2 Lacs which made the MJDs quite affordable than T-Jet's.And the higher no's for Fiat in July month is due to July exchange offer of upto 1Lac exchange/loyalty bonus for every car that's exchanged for a Fiat.

    Linea promotion.jpg
    2 people like this.
  3. Gaurav Chakraborty

    Gaurav Chakraborty Amatore

    Messages:
    155
    New Delhi
    how 1.6-2????sales of punto is increased and acc to the ad if we some the value 50k+55k=1.5lcks.
  4. Nadeem Ahmed VR 46

    Nadeem Ahmed VR 46 Esperto

    Messages:
    1,123
    Gadag
    1.6-2 lacs offer is there on 2012 Linea models to clear stocks.
  5. Nadeem Ahmed VR 46

    Nadeem Ahmed VR 46 Esperto

    Messages:
    1,123
    Gadag
    Ad in TOI,Bangalore.Freedom Drive - offer to win a 3 night stay in a location of your choice.

    1150958_10151868615163436_1009345003_n.jpg
    Last edited: Aug 7, 2013
    1 person likes this.
  6. varunrtr

    varunrtr Esperto

    Messages:
    1,256
    KL-01/ TO
    Grande Punto 1.3
  7. zenwalker

    zenwalker Esperto

    Messages:
    2,150
    Bangalore
    Guys,

    Just now got a call from Tousiff about the T-Jet offer. Requested me to spread this news.

    Offer Type 1:

    If you are a existing FIAT owner (Palio, uno, etc.) then you can avail 1L discounts on T-JET. No need of exchange.

    Offer Type 2:

    If you are non existing FIAT owner (have some other car), then you can get it exchanged for T-JET with 1L discounts.

    Please contact Tousiff from KHT for more information. PM me if you require his contact details.
    Last edited: Aug 7, 2013
    1 person likes this.
  8. venka

    venka BANNED

    Same thing was there in Hindu also , In business line page. I don't have the online link to post it here.
  9. Nadeem Ahmed VR 46

    Nadeem Ahmed VR 46 Esperto

    Messages:
    1,123
    Gadag
    @Zen,
    This is superb offer from Fiat and its Dealer.Grab this offer now guys,it's a steal.exchange for Palio and Uno owners to T-Jet is nice to hear and 1Lac discount on T-Jet makes it even more cheaper than MJD.
  10. Gaurav Chakraborty

    Gaurav Chakraborty Amatore

    Messages:
    155
    New Delhi
    u wanna say that existing fiat owner will get 1 lakhs discount without giving their old loves to fiat?

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