Re: Fiat Marketing - Campaigns, Advertisements, Sales Promot About the ad, my 2 paise. I think message is to position it as a car for yuppies where it will be gladly accepted by the missus too. Look at the background of the couple in ad, shopping at swanky places, and you realize which audience this ad is trying to connect to. This ad might as well make the missus also to ask, ye gaadi kyun nahi li jaye? The throwing of jargon is not going to appeal to ladies as much as it would to guys. I think apart from this, Fiat should, no, MUST run a separate campaign solely pointing out uber cool technology of TJet.