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Fiat Marketing - Campaigns, Advertisements, Sales Promotions

Discussion in 'Fiat India News' started by NAREN64, Jun 15, 2010.

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  1. NAREN64

    NAREN64

    Messages:
    285
    COIMBATORE
    Last edited by a moderator: Jul 5, 2011
    NAREN64, Jun 15, 2010
    #1
    1 person likes this.
  2. Andy

    Andy Esperto

    Messages:
    1,117
    Chembur Mumbai
    Mumbai
    Grande Punto 1.3
    Re: SPECIAL OFFERS FROM FIAT INDIA

    Buddy i got them all with my punto when i booked it in Dec09...
    Andy, Jun 18, 2010
    #2
  3. ancientmariner

    ancientmariner

    Messages:
    149
    Bangalore
    Re: SPECIAL OFFERS FROM FIAT INDIA

    This was there in May 10 too.
    ancientmariner, Jun 18, 2010
    #3
  4. arishi

    arishi Regolare

    Messages:
    433
    Mumbai, Maharashtra, India
    Re: SPECIAL OFFERS FROM FIAT INDIA

    I think these offers are constant, I have been seeing these in newspapers for quite some time now.
    arishi, Jun 18, 2010
    #4
  5. Ravi

    Ravi Staff Member Janitor

    Messages:
    6,001
    Bangalore
    Grande Punto 1.3
    Mods Comment - Fiat's all Marketing-related discussions including Campaigns, Advertisements, Sales Promotions can be discussed in this topic.

    Punto's advs are pathetic.




    I liked Linea's adv. though.

    Last edited: Apr 19, 2011
    Ravi, Jul 1, 2010
    #5
  6. VahanPujari

    VahanPujari Staff Member Janitor

    Messages:
    2,303
    Mumbai
    Re: Fiat India - Advertisements

    Nice Topic :)
    VahanPujari, Jul 1, 2010
    #6
  7. johnny

    johnny Regolare

    Messages:
    437
    Greater Noida
    Greater Noida
    Grande Punto 1.3
    Re: Fiat India - Advertisements

    Fiat needs to outsource their PR to VW!! The ads for the Polo were very effective in my opinion. Let us hope that Fiat India get their act together.

    Johnny
    johnny, Jul 2, 2010
    #7
  8. amit

    amit Superiore

    Messages:
    767
    Navi Mumbai
    Re: Fiat India - Advertisements

    I have said this in the past and I am saying it again. In India two types of advertisements are effective. Funny or Emotional.

    VW ads are funny. The humor may not appeal to everyone but good or bad it's effective.

    Emotional ads are what work in India. Ford did that with the Figo showed it as a family car that will take your folks to the wedding or a car you can take shopping.

    What does Fiat do? Show the Punto being driven aimlessly by Yuvraj Singh and in the next advert show a left hand drive Punto with two phoren guys doing dough nuts!! :A

    IMO, the teaser adverts for Punto 90bhp and Line T-Jet should already be doing the rounds of TV. Problem is what approach they should take? The Punto 75bhp and Linea were never positioned by Fiat-Tata. Logically, these more powerful cars should be positioned as 'fun cars' - cars that either a single guy will buy or a guy that's newly married but still likes to do things that single guys do - 'driving fast - to hell with responsiblity'. Basically, position these cars as fun cars being bought by people that are free spirited. This would be possible if the Linea and Punto were positioned as family cars. Fiat and Tata never did that in the first place so now if they show these as powerful , fun to drive cars then people may think , ' Oh these are powerful sporty cars? That means poor FE!!!"
    amit, Jul 2, 2010
    #8
  9. neoonwheels

    neoonwheels Amatore

    Messages:
    154
    Pune
    Re: Fiat India - Advertisements

    They surely have hired a PATHETIC ad company to start with. I still remember Safari "reclaim your life" ads. Very effective. At times I think whether TATA is doing this intentionally to FIAT as it is driven by TATA than FIAT
    neoonwheels, Jul 2, 2010
    #9
  10. Andy

    Andy Esperto

    Messages:
    1,117
    Chembur Mumbai
    Mumbai
    Grande Punto 1.3
    Re: Fiat India - Advertisements

    Yea a nice topic...
    Andy, Jul 3, 2010
    #10
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