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Fiat India small car to take on Alto

Discussion in 'Fiat India News' started by amogh, Jun 30, 2010.

  1. Andy

    Andy Esperto

    Messages:
    1,109
    Chembur Mumbai
    Mumbai
    Grande Punto 1.3
    Haha... Amit out here we also get a permanent fix if we rite to MK or someone at FIAT.. the rattling noise is fixed promptly right there after the mail:)
  2. jumu

    jumu Superiore

    Messages:
    969
    Chennai
    Fiats history is a case of missed opportunities. IMO when they realy missed the boat was when they refused to plonk the 1.3mjd which they had way back in 2002 into the Palio engine bay. Just like Maruti , they kept harping on the fuel quality in the country, whereas Hyundai did not say anything about it and launched their CRDI. Mercs were also selling the CDI. Fiat could have easily put the diesel in the Palio instead of idling a huge plant. The overheads they lost was more than the amount they would have lost with the mjd engine. It was a time of noisy diesel engines with competitors They could have easily built up the volumes of the Palio and could have widened their footprint easily.
    Right now what FIAT has to do is to campaign and let people know that it is a very different products and company now.

    Abdul
  3. Andy

    Andy Esperto

    Messages:
    1,109
    Chembur Mumbai
    Mumbai
    Grande Punto 1.3
    +1 on this..
  4. VahanPujari

    VahanPujari Staff Member Janitor

    Messages:
    2,303
    Mumbai
    I've also always been intrigued by this Skoda thing. But the answer for Fiat somewhere lies in your post earlier Amit that the die has been cast. And nothing kills a product than persistent perception. Skoda thing has gained momentum recently & still has to become word-to-mouth (most of the people who are aware about it are net-savvy auto-forum members. Public at large is still getting to know about it but very slowly). Whereas Fiat has persistently delivered this dubious distinction & messed up in every chance they got earlier. First it was with Uno with PAL & cancellation of mass-booking with dealers "cheating" customers on spares & all that. Then it was Palio, spares not available, fuel-guzzler, very costly spares etc etc. Very consistent. Fiat's reputation would have wiped off early damage had they been "superlative" in Service now. A consistent Extra-superb service sustained for 2 years helps in wiping off a fair degree of perception. But still though service has improved, its not "superlative". We still have people cribbing about spares not available for days/ weeks. Ask bnzjon. Dr. Ashwin called me yday. His Linea met with an accident - front bumper & headlight need to be changed. None of the Dealers in Chennai has front bumper & headlight in stock. Can you imagine - regular accidental parts. Though, it seems some problem with Chennai as I found such parts available at Mumbai but still door beadings, Central fascia (Central AC grill) etc were not available when I wanted it & I had to involve Fiat. Imagine still the perception is that Fiat service has improved. What would it have been if it had given extra-superb customer-delightful service for last 1.5 years? It would surely have wiped off past ghost atleast to the extent of 75%.

    If Skoda bungles 2-3 times consistently for months/ years, it would also face stiff issues.

    May be because Asian cars are mostly on themes of Practicality, Cost-effectiveness, all-rounder kinda stuff. Europeans love to travel & when they travel they love to travel with big baggage with bicycles/ tents etc for long period. Obviously, that might be the reason that European car makers might find it hard to resist to go against superb Ride & Handling/ Precise & Accurate Steering/ Weight/ Chasis/ Stability/ Dynamics etc over light weight/ peppy/ Fuel efficient all rounders sacrificing some of the earlier qualities.
  5. Andy

    Andy Esperto

    Messages:
    1,109
    Chembur Mumbai
    Mumbai
    Grande Punto 1.3
    VP as you stated FIAT had failed on every step they've taken in India ad thats one reason for ppl to hav such a perception on Fiat..
  6. VahanPujari

    VahanPujari Staff Member Janitor

    Messages:
    2,303
    Mumbai
    To wipe off such a strong baggage, Fiat has to consistently deliver Superlative services for 1.5-2 years in such a manner that every customer comes out every service station visit not only satisfied but DELIGHTED. This happens when Following happens:
    • Fewer Service station visits. Free or very nominal pick-up & drop facility.[/*:m:6ikpo0ch]
    • 100% time all issues resolved with 200% satisfaction to the customer - means technically very sound workmanship[/*:m:6ikpo0ch]
    • Delivery of car back from service BEFORE the committed time or the time it usually takes others to do it.[/*:m:6ikpo0ch]
    • All spares - small of critical - available readily at dealership[/*:m:6ikpo0ch]
    • Lower spare parts prices & lower cost of ownership[/*:m:6ikpo0ch]

    Though Fiat is trying best, the above seems far to achieve in current set-up which is the best Fiat could do under the circumstances. Within the current set-up, Fiat needs to think how fast it can reach to the stage where it delivers above-mentioned consistently over a period of time & how will it do it. The 1st step it has taken is right & in the right direction. However, though there is progress, the progress could have been more in 1.5 years.

    In absence of above, it has to price its cars much much lower than competition which it did last year. But, the competition has also started pricing competitively now with attractive pricing. That's why its a struggle to cross that 2200-2300 numbers.

    And on top of that the marketing or the lack of it. Fiat should be shouting from the rooftop on its 15,000 km service intervals, average cost of service for 5K/10K/15K/20K/25K/30K kms comparing it with others. Every big or small feature it has in its car (not there in competition), Fiat should shout with ads showing sun blind in Linea (though its a small feature, its perceived luxurious feel is higher & no other car in the segment has it). There are so many - MID, Door open warning, service reminders, speed buzzer, Ride/ Handling, Steering, Linea Diesel Power increase by 6-7 bhp, FE increase by almost 3 kmpl (thanks to BSIV) to 19.9 kmpl now, interviews of satisfied customers sharing how little have they spent on service / repairs (my service/ repair cost till 24K kms now is some Rs. 2800-odd !!!).
  7. Andy

    Andy Esperto

    Messages:
    1,109
    Chembur Mumbai
    Mumbai
    Grande Punto 1.3
    VP for the marketing front FIat should hire us.. we would rock the sale numbers :)
  8. VahanPujari

    VahanPujari Staff Member Janitor

    Messages:
    2,303
    Mumbai
    :lol :lol :lol
    Too good Andy. In any case, usually I felt that we're more worried than Fiat itself :mrgreen:
  9. Andy

    Andy Esperto

    Messages:
    1,109
    Chembur Mumbai
    Mumbai
    Grande Punto 1.3
    Very right VP... Ive always said that.. We are more concerned with the FIAT brand than what the original owner FIAT itself...
  10. kaps

    kaps Superiore

    Messages:
    673
    Arakkonam
    I think yes, we are more worried that Fiat itself. Fiat seems to have set a target of 40K units this fiscal. At going rate, they might achieve only 50% of target. However 90bhp and TJet might help them reach that target. So for all we know, Fiat management might be happy about how things are progressing. I think only after they meet the current targets, Fiat Auto might increase budgetary allocation to Fiat India. Since they plan to bring small car only by 2012 (auto expo?), their plans might be just adequate for their goals.

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