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FIAT India Sales

Discussion in 'Fiat India News' started by amogh, Feb 5, 2015.

  1. pranesh kumar

    pranesh kumar Amatore

    Messages:
    58
    patna
    Avventura 1.3 90 HP
    that is the cycle of economics. slowdown follows with a boom and a boom follows with slowdown.
    but in long term every market grows only.
     
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  2. prabhjot

    prabhjot Esperto

    Messages:
    2,902
    Location:
    delhi ncr
    Maybe but 'time is money' when you're investing hundreds or thousands of crores. The thing with the current slowdown (global, and not just Indian) is that it will last a long time, such is the over capapcity, the accumulated debts and losses etc, as in the Indian car industry (except MS, HY, Mahindra and....FCA!;-))

    In any case, no sweat: fca's business model in India is imo very very robust (precisely since they have many different strings to their Indian bow (from Jeep, Jeep exports, sharing with Tata's past+future models, plus of course the engines, amt gearbox, the Magneti Marelli business.)

    The Jeep launch and the conversion of many current FIAT ones to 'Fiat-cum-Jeep' status, plus the increasing deployment of third party smaller official workshops (as in Mumbai, Gurgaon and Pune etc) means good sustainable service+spares etc scene: but only in the largest say 30-40, maybe 50/55 cities.

    cheers on your gorgeous Urban Cross: arguably the most 'stylish' (with just a little ornamentation) indian FIAT yet? @pranesh kumar
     
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  3. pranesh kumar

    pranesh kumar Amatore

    Messages:
    58
    patna
    Avventura 1.3 90 HP
    many many thanks, lets see how the journey of fiat goes for me.
    @prabhjot
     
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  4. Krunal Bhatt

    Krunal Bhatt Amatore

    Messages:
    149
    Location:
    Ahmedabad
    Ahmedabad
    Punto Evo 1.3
    January 2017 sales figure
    Punto + avventura+pure+urban cross = 225
    Abart = 6
    Linea = 57
    -------------------------------------------------
    Total = 288

    :wtf:
     
  5. pranesh kumar

    pranesh kumar Amatore

    Messages:
    58
    patna
    Avventura 1.3 90 HP
    maruti swift alone per month sales figure is at least 20000 units.
    fiat is not serious about its car business in india.
     
  6. asimpleson

    asimpleson Esperto

    Messages:
    3,206
    Heptanesia
    Linea 1.3
    Trust, Brand Perception, social aspects (mass market perception and herd mentality), still difficult or impossible cheapification like the tin canish now fake safety assurance products (airbag equals safety in tin can products).

    The market demand doesn't recognise neither mature and so doesn't Fiat sensitise or bother to build their niche. Skoda did it right. Most definitely. To a reasonable extent with their share of failure and hit products. Atleast selling some of them with reasonable demand.

    There is now way but to sell and service well that one trojan hit of a product to slice thru the market at some level. Before other products also get their customers taking note of the brand and products.

    Reality is India remains a not so important market for car sales just yet, definitely not as important as China as it remains for all manufacturers due to production and consumption demands irrespective of slow downs. That along with a go slow watch and restructuring capacity, partner up and long term forecasting and directing multiple responsibility at once CEO also juggling the macro of it for future generation of the management.
     
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  7. Ichimaru

    Ichimaru Regolare

    Messages:
    472
    Location:
    Gurgaon, India
    When over 50% of the market share is owned by one company and this continuously keeps increasing irrespective of so many other products launched by 20 odd other manufacturers (infact, deduct the luxury auto makers and the maruti share would become even higher); why would any one invest a lot of money here..i do not see the point.

    Atleast by selling engines and sharing the facility with TATA, FIAT is still ok.
     
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  8. prabhjot

    prabhjot Esperto

    Messages:
    2,902
    Location:
    delhi ncr
    The 'sales' figures are NOT sales figures: they are dispatch figures. Notebandi effects have created an inventory overhang and/or buildup-this-first-month-of-the-year which means either (a) the dealers are rogered or (b) carfirms have to protect/compensate them.

    Net-net: there are large losses in the value chain.

    The market has been stagnant from around 2012 to early 2016. A few perky-sales-months (only for ms, hy and of course Renault plus a bit for Tata) and then....again a (financial, one way or another) slump.

    Mitigating this is increased debt being offered to all and sundry (esp for uber and ola), the pay commission, maybe a half decent rabi harvest after 2-3 years of intense agri-sector pain.

    However, the new emissions, crash test, fuel quality standards and the potential NASTY pain by a potentially gross-distortion of a GST, alongside the obvious intention of the government to unleash a 'tax terrorism or at least intimidation' atmosphere (luxury brand sales are all down 25-40% in Jan as well, have been down for many months already: diesel 'ban', new tax, etc) means

    that barring MS, Tata, HY and Mahindra, all other firms are close-to writing off India as a 'must succeed' market on the so-called 'india growth story'-will-be-like-China. Investment slowdown from most firms: hugely.

    FCA, however, has many strings to its India-business bow, and has no accumulated losses unlike most others. So: no sweat. They're actually one of the few to be expanding/investing rather than going on a bit of a 'wait/watch/quit' type mode.

    JEEP is a 'white space' entry with (at least a priori) a decent chance of leaving its brand 'impress' on the median buyer of c- and b-suv-s (who've all heard of 'Jeep' as a specialist and original suv common-noun, of impressing them enough to overcome all of the world's-highest-levels of inertia and phobias that favours Maruti, Hy, Mahindra and Tata.

    The JEEP export of the 'new Punto' based b-suv (Renegade like) to go with its domestic volumes may well IF dealerships and service centres thereby become sustainably remunerative: mean that new Fiats can follow (2019 onwards) based on economies of scale/sharing with the Jeep b-suv?

    imo the only models that could work for FIAT, AFTER both the localized Jeep-s have launched, are not the 'new Punto' or the 'new Grand Sienna' but an emerging-market version of the 500X, plus a 4m 'New Avventura or Urban Cross' since these could presumably also be exported in at least some numbers (rhd) alongwith the Jeep renegade-em-version/b-suv.

    OR: maybe if not on the 500/cinquecento styling theme: the retro, harking back to the 1100 AND the 124 sedan known in India as the 118NE, 124 Spider one.

    THAT would give a USP, a reason for folks to consider and/or buy a Fiat. Along with some inexpensive 'mild hybrid' type powertrain too?

    imo The generic, Brazilian, commoditised-functionalist-car-only-much-better-engineered-and-VFM approach via the Brazilian upcoming 'new Punto' and 'new Grand Sienna' is doomed in India, since next to nobody gives a damn about engineering, new cutting-edge engines (mjd2 or Firefly or t-jet), safety, build quality etc.

    @asimpleson's 'trojan horse' of an unexpected, sleeper 'hit'? They've tried engines, crossover versions, build+safety+ride-handling, new independent dealers: with NO effect in the least. imo a retrochic, eurochic but very affordable approach is imo the last possibility, in India at least for the FIAT brand which otherwise is scarcely given any strategic/growth emphasis by FCA outside of Europe and Latam, focussed as they are on Jeep, Alfa, Maserati and the American brands.

    Doing an emerging-market version of the 500X and/or a 5-door 500 but off the more inexpensive 'new Punto' platform could be a large sales and export opportunity for FCA in asia-pacific if not also in Brazil/etc. They've restricted the 500 lineup to a somewhat expensive euro-american-japan configuration: a large opportunity IF there is any at all for the near-missing FIAT brand in asia-pacific (china, india, HK, ASEAN, australia....) The full-euro-spec 500X will be locally made in China alongside the Renegade and the Compass in 2018, after all.
     
  9. asimpleson

    asimpleson Esperto

    Messages:
    3,206
    Heptanesia
    Linea 1.3
    The trojan can be made with what they already have, which is a lot; namely FPT and brazilian platforms mix mash. They haven't tried it, No !!
    You are giving them too much credit than they actually deserve. India specific innovation with just the right bits and thoroughly path breaking one. But hey, don't they even have that mistrust and lack of chain of dealerships yet; compared to Maruti Hyundai or even VW for that matter. Lets leave the economics of it aside for a moment. Their making Sire!

    Where is that attempt, that marketing hype, ecosport, hexa and like...

    @prabhjot
    --- Double Post Merged, Feb 5, 2017 ---
    That's right thing to do now, post the already lost opportunity or opportunities. Besides the focus their parent admin know better. The economics of it. Who are we anyways with no stake except opinionated bunch of folks if you forgive me.

    Have no doubts the India story of auto could have been theirs, IF they had acted on time, everytime. Feeling understanding evolving as per the Indian psyche. From a Premier (PAL) degrading form core Fiat never evolving directly to the likes of smarter, way more reliable refined small petrol engines followed by likes of zen esteem, that's a lot of good will for the average Indian grandfather or father to forget.
     
    Last edited: Feb 5, 2017
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  10. prabhjot

    prabhjot Esperto

    Messages:
    2,902
    Location:
    delhi ncr
    At any rate: it is too late now.

    I wonder whether they will launch some cbu or maybe a ckd (Tipo/Aegea?) as a low-to-no sales brand placeholder while the 2 localized Jeeps (Compass and b-suv) launch this year and the next.

    They will have to: if only to 'fool' the market into believeing that FIAT is still on in India. Which imo is most doubtful.

    If the Jeeps+associated Ranjangaon tata suv-s do even minimally well-enough, and given sizeable export volumes: my sense is that they will pull the plug on the FIAT brand.

    The way the market is foreseeably (esp with a marauding MarutiS and an upswinging albeit loss-making ex-JLR TataMotors) one just cannot see any FIAT model being plausibly worth-the-rhd-investment here. MOBI? New Punto? New Grand Sienna? Tipo trio?

    Nothing less than a charismatic c2/d1 model or 2 will enable them to even-think of competing profitably here: namely the 500X and 500L (on the Brazilian platforms, with exports to rhd markets including who knows the UK given BREXIT, the uk pound in the dumps.)

    A compact dealer body, supplemented in places by third-party service centres, and anchored by JEEP has the huge advantage of enabling FIAT to restart with low volume, higher priced model(s) in the c2/d1 segment and not repeat a bloodbath in the b1/b2/c1 ones. i.e., the new Punto and new grand Sienna and even a 'new Avventura' seem most implausible, esp since rhd exports are a dull prospect. Sort of like what Renault-Nissan are attempting with the Kaptur and the Kicks, both emerging-markets models off the inexpensive Duster platform+powertrains.

    Depends TOTALLY on export-ability of any future rhd India-made Fiats, i suspect.
     
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