Personally I'm seeing sea change in a short span of time due the really bold move by the government, & that benefit is digital transactions. I always felt I was bearing the tax burden of the country being a employed worker (i.e. paying the tax to my last penny) but inturn I'd be taking out Cash & doling it to other people right from Vegetable vendors, General stores etc... the track of my Money is then lost into oblivion, also meaning that they're effectively not coming into the tax net & I'm paying for it. Now I see that my Barber is on Paytm, General Store guy, Sweet Shop has card swipe etc... all this in a very short span. I would'nt have expected them to ever be digital. By this move I - the employed professional am supremely happy that these people too have come in the banking net & there's track of where my hard-earned-tax-paid money flows & probably one day even these people will effectively pay taxes. Coming to FIAT Story, I recently see ads for Urban Cross on Papers & some of my friends really like the car! Fiat needs a bit of marketing & maybe atleast an hope of new launches to set the ball rolling - on the VFM aspect.