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FIAT India Sales

Discussion in 'Fiat India News' started by amogh, Feb 5, 2015.

  1. gpunto75

    gpunto75 Regolare

    Messages:
    294
    Nasik
    Grande Punto 1.3
    October sales numbers are out. Fiat : 646 total. What's surprising is the Volkswagen numbers, 5534. It too has only two shells in India, Ameo being a fusion of the two. But need to appreciate the turn around. While there are more horror stories about their ASS, still the sales are almost a 10 times the Fiat sales.
     
    Raj_pol likes this.
  2. Ganges

    Ganges Esperto

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    3,202
    Location:
    Driver Seat _/
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    Grande Punto 1.3
    Its not only the VW,there are others too like Renault and Nissan who shared very good figures in market share.
    Never thought current state of FIAT will get such a bad name due to its past history in India, like an purely bollywood movie song "ram teri ganga maili ho gai" :p though with good range of products, at least there is a visual difference in Punto Evo and Grande Punto unlike P-l-,Vent-,P-l- Gti and now Ame-).
     
  3. vista7155

    vista7155 Regolare

    Messages:
    394
    Location:
    bangalore
    Volkswagen numbers are not at all surprising because it has Sales in tier 1 and 2 cities i.e, 131 centers across the country.
    If we divide 5534 for 131 centers 42 cars are sold on an average from each center and also due to ASS horror stories these numbers are less if they had average ASS the number would have been much different and may be leading at 5th position.
    FCA is missing these numbers due to absence of Sales center and also because of lazy attitude towards our market.
    Instead of siting on fence and watching,they can open the Sales and expect the results.
     
    Raj_pol, gpunto75 and PradeepM like this.
  4. gpunto75

    gpunto75 Regolare

    Messages:
    294
    Nasik
    Grande Punto 1.3
    Fiat doesn't need to do that for the time being. They are enjoying benefits on engines. Had MSIL not postponed it's failed diesel engine project, (Fiat was on a verge of loosing it's bread and butter), it would have run here and there. Volkswagen has no such option, it has revenue only thru car sales. The fact that it been enjoying a premium brand perception here, also helps it in numbers.
     
  5. pabhishek

    pabhishek Esperto

    Messages:
    1,629
    Location:
    Pune
    Pune
    Linea T-Jet
    Still, to further add, atleast VW India is trying many things. Various engine/transmission combinations, maintaining dealerships and now the compact sedan.
    FIAT on the other hand is seriously happy selling engine, it may be enough for FCA India, but what about the dealers? Is Fiat subsidizing dealers due to low sales so as to sustain them? Doesnt looks like it.
    There is no "new" model, no new engines, no transmission options from FIAT in last 8-9 years.
    As most people are saying, it seems that in future, FCA will focus on Jeep going forward while FIAT brand will face a slow death.
    FCA dealers will anyways will be there for servicing existing cars.
     
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  6. gpunto75

    gpunto75 Regolare

    Messages:
    294
    Nasik
    Grande Punto 1.3
    Actually now FCA are in profits with minimal inputs. IMO, might be Fiat is hanging on its car business here to keep MSIL in check. As soon as (and if) MSIL ditches Fiat's engines, we might see some action from Fiat in cars. Else they'll keep yawning. Somebody needs to some water on them. Or at least hot oil from mjd itself.
     
  7. prabhjot

    prabhjot Esperto

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    2,902
    Location:
    delhi ncr
    Vw and Skoda are only adding to their financial losses in India. This month's pop in dsipatches-to-dealers for VW is a rare occassion over the last 2-3 years when VW has not reported a y-on-y large dip in sales. Largely only because of the 500 odd crores-to-develop Ameo They've also lost a large number of dealers, and imo are doomed to keep struggling with large losses or 'decent' sales 'bought' at exorbiatant (i.e., negative net margin) cost (due to expansive and expensive advertizing and subsidised finance schemes etc.) I very much doubt they will come any where near october's dispatch numbers again for many months!

    VW sales are in the gutter in latam and in america. They're losing marketshare in europe fast, and their net margins are WAY negative there (Fiat is at around 2.5% and rising.) They're at peak, large marketshare in China, but their margins there including at Audi are dipping, and they're nowhere in s e asia.

    Hence it seems for VW the chimera of large sales and marketshare growth in India is of the essence: where else will VW get global sales growth? And so they seem keen to, come 2018 and later: go fullon with an all-new Polo and derivatives plus one or two premium larger cuv-s.

    Also they export a lot to Mexico etc (vento.)

    FCA, howver, is in exactly the opposite global strategic position: it is profitable in all market regions (latam, asia-pac/china+Japan, europe+turkey, N America), and has massive pentup assured demand for its premium brands (in latam, asia and europe), namely Jeep, Jeep Jeep, but also Alfa Romeo, and Maserati, plus Ram and Chrysler in China soon. Even as it is so strong and full-of-further-growth-potential in Latin America/Brazil-Argentina-Mexico, despite the ongoing recession in Brazil. It is just a much younger firm, with brands in full on expansion and outperformance mode, unlike saturated/peaked-out-and-declining-and-mostly-unprofitable VW.

    Why then would FCA bother with India for a destined-to-struggle brand like FIAT? Especially when they're going the much more plausible Jeep way+Jeep exports, lots of vicarious profits via the Tata jv, via engine (1.3 and 2litre mjd) and transmission exports, and supplies to MarutiS, plus Magneti Marelli's businesses here, and so on? FORD have just haemorrhaged epic losses on their new-factory for new Figo/Aspire/Ka in Gujrat, trying to compete with Suzuki and Hyundai and Tata Motors, after all: a cautionary tale if ever there was one.

    It just makes not the least tactical or strategic sense for FCA to bother with FIAT-branded cars too much beyond say 2018.

    At least when the FIAT brand is withdrawn (2018?2019?) in favour of Jeep etc from fewer but better, more profitable dealerships, the brand will go out on a high (of sorts, however unappreciated): did not dilute brand dna and promise, stuck to class-leading styling/design, ride, handling, build and safety, as also engines (esp the mjd 90 hp and the Abarthified t-jet), and i am confident: did not betray the confidence of FIAT owners (too much! ;-)) on the service and spares front.

    I'd personally be totally delighted but very very surprised if they do not withdraw FIAT from India (locally-made, mass market) come say 2018-19, and invest in the 'new Punto', 'new Avventura' and 'new Grand Sienna'.

    @gpunto75
     
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  8. KPR

    KPR Superiore

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    582
    TN
    Punto Evo 1.3 90 HP
  9. asimpleson

    asimpleson Esperto

    Messages:
    3,206
    Heptanesia
    Linea 1.3
    People can use variety. It needs to be concentrated effort by manufacturer. Even with the pure finance or business aspects you present, it becomes difficult to come to terms with American products which we all know have even lower goodwill or else GM, Ford could be doing much better after spending so much. But Ford no matter what seems committed and pushing with products that generate interest and acceptance time and again. Its another story the success tapers off sooner. Similarly we have Renault and Nissan which aren't ordinary forces and could turn around or cause concern to the two big brands for cars here. The go slow by Fiat continues. The recent attempts are not enough yet. When within Mumbai others have zone wise dealers. If you want to play niche like all in one showroom better bring your best via CKD atleast. Panaromic sunroof, elegant interiors, options, automatic. Right now the rolling out still remains slow and questionable.
    Chrysler and Fiat do have new products which have to be shared with India to an extent. Jeep sales we shall see, but its no game changer yet. Yes they may be burning cash, they all do but others seem to be committed for the long run. There is no reason they should shelve the Fiat pedigree.

    @prabhjot
     
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  10. Sumit

    Sumit Superiore

    Messages:
    696
    Location:
    Munger
    I would say those are good numbers. With all the horror stories of Fiat India, they are still managing to sell so many cars. With just two cars they are managing to sell those many cars. There are no advertisements, no brand ambassadors still those numbers are almost constant.
    Fiat brand, IMO, will never be withdrawn. If that happens, FCA will find it hard to sell the Jeep range.
    Their market strategy is good. Even though Punto and Linea have had upgrades, old models are still continued.
    Good luck Fiat.
     
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