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FIAT India Sales

Discussion in 'Fiat India News' started by amogh, Feb 5, 2015.

  1. asimpleson

    asimpleson Esperto

    Messages:
    3,000
    Heptanesia
    Linea 1.3
    It is a fact that in recent years there could have been further improvement in their diesel technology. Especially wrt emissions and smaller displacement and better power and torque characteristics. To develop something extraordinary is not something that Toyota lacks; its just it enjoys unquestionable trust when it comes to overall experience and therefore customers really don't soo much look in minute details about Toyota technology here. A good case study is Lexus LFA development if you can see their laboratory which is now rarely used to push limits of engine capabilities.

    So yes they do get away with yesteryear technologies for too long before bringing a major product range and product life-cycle management.

    Also MJD is a product of GM and Fiat collaboration and therefore is a result of massive efforts to product clean(er) diesel technology along with reasonable performance benefits. VWs major fiascos aside, it will still be unwise to underestimate their group capabilities to produce reliable next gen super efficient diesel tech.
    prabhjot and Turbothinghy like this.
  2. prabhjot

    prabhjot Esperto

    Messages:
    2,453
    delhi ncr
    @asimpleson

    The new Alfa Giulia 2.2 litre all-aluminium 180 hp mjd2 has CO2 emissions of 98 or so g/per km, on the new euro6 test cycle, with peak torque coming very early indeed (around1750 or lower?). With high NOx and spm-compliance too. That is an astounding evolution of the multijet. 8-speed ZF transmission, i think?

    However, diesels are likely on their way out of EU passenger cars over the next 5-8 years. Some cities have banned them outright, already, some countries too (the Netherlands, if am not wrong?) That is not a happy development, financially-speaking, for FCA in particular, given fca europe's specialisation in diesel and cng powertrains, and european firms/brands in general.

    In India, however....there will for many-a-year remain massive demand for hopefully-better-and-more-emissions-compliant diesels, even if (and i do support the idea) a special diesel-tax is imposed on either fuel or, better, the engines/cars themselves.

    They are finally offering, like they've been letting Suzuki do on the Vitara 1.6 mjd, the ddct with the mjd-s. The Alfa Romeo Guilietta 1.6 mjd+ddct, facelifted, just launched, seems a 'killer ap' relative to the competition: champion engine, fantastically fast+efficient transmission, minimal turbolag, great emissions. Also deployed, now, on the european Renegade and 500X, on the Tipo/Aegea models too.

    They just MUST deploy the ddct in India too, on the Jeep c-suv (i hope there will be a cheaper 1.6 mjd version and not just the 2litre 9-speed mjd+zf)....and the sub-Renegade Creta/SCross/Duster-comepting small Jeep, esp on the new Avventura+Punto+Abarth+Grand Sienna, for both the t-jet (obviously) AND the 1.3 mjd too.

    The five year plan from 2014 stated that FCA in India would make 3 transmissions by 2018, from the current just 1: new 6-speed manual, the 9-speed for the 2 litre mjd Jeep(s)+Tata-s and hopefully the ddct too! Though they might be referring to the MMarelli amt unit? Hope not, that's not a transmission, after all, just a robotisation of the same manual gearbox, no?
    jackharrisw likes this.
  3. Maverickxx2006

    Maverickxx2006 Amatore

    Messages:
    132
    Pune
    I was recently at Jay Vijay for my Punto's servicing and went to their sales bay to have a look a Avventura and T-Jet.

    One thing the sales guy told me was that the Fiat has now stopped 1.4 petrol models of Avventura. Now it will be available only in MJD and Abarth versions.

    Also, the Tjet will be now available only in Emotion variant, no active and dynamic...
    dadasaheb likes this.
  4. Drive4freedom

    Drive4freedom Novizio

    Messages:
    26
    Bangalore
  5. Turbothinghy

    Turbothinghy Superiore

    Messages:
    833
    Pune
    Punto Evo 1.3 90 HP
    These men have some good previous automobile experience, let's see what they do for the Jeep.
  6. nikhil0405

    nikhil0405 Amatore

    Messages:
    118
    Pune
    Linea 1.3
    Seems like a step in the right direction. Let's see how it works out. More than local there must be push from Italy and that's where things are lagging. They don't seem to consider India as one of their key markets and hesitate to make investments here.
  7. prabhjot

    prabhjot Esperto

    Messages:
    2,453
    delhi ncr
    @nikhil0405

    NOT at all: they've just, 4-5 months ago, pumped in 250odd millionus$ (1650 odd crores).

    The 'delays' have evrything to do with the fact that the new india-relevant models (i.e., new Punto, new Grand Sienna etc) could not be hastened just for India, which is simply too tiny a market, not just for Fiat: even for Ford, say for the Fiesta hatch+sedan, etc. Those models are nearing compeltion of engineering and design (road testing etc), as are all-new petrol powertrains.....but according to the needs and rhythm of Fiat in brazil+italy/etc NOT India.

    EVEN this 1650 crore investment is mostly if not entirely for Jeep manufacture (robots etc), especially for exports.

    The fact is the indian mass-market is just SO over-rated by us indians. That has little to do with Fiat (or VW or Toyota or Chevy or Ford or Nissan or Renault, not one of whom is bringing or has brought even one of their proper-spec, brand-true a- b- or c-segment models.) This market's large in absolute numbers but for very low-cost, lowly-engineered/engined/specced vehicles, the quitessential "third world", "emerging market" type market. Whatever our 'aspirational' consumerist-nationalist pretences to the contrary.

    That does not make it easy: in fact the opposite, which is why savvy, diligent and old-hand, well-connected and influential Suzuki, a near-irrelevant firm and brand everywhere else in the world, is such a top-dog here with average margins this last quarter of 15.2% per car, higher than pretty much all even-luxury car brands, barring maybe Ferrari and Range Rover?

    Kevin Flynn's a marketing guy, as we've seen repeatedly since he took over. These appointments and that of Leo Burnett to all upcoming FCA group (Fiat and Jeep) advertizing any day now, show they're ready to 'make the move', finally with enough (?) scale skill and firepower, now that they have a plausible way to-success: via JEEP and not Fiat.

    Mike Manley, the head of asia-pac for all brands is also the global ultra-successful head of JEEP (and Ram, soon to be dovetailed with Fiat professional vans, too). He is currently scripting a massive surge in FCA sales in Jeep sales, locally made, in China: 9000 Cherokees in march, renegade just started production, c-suv to follow soon.....India is a MUCH less important, but i have no doubt there is, as part of the same Asia-pacific push, finally a pukka effort about to be launched in India too, this time presumably including the brazilian new Fiat-s, as well, plus export-centrism. That just follows from their global rhythm of strategic action: the non-usa markets and esp asia-pac (with Jeep) and LatAm (Jeep and Fiat) efforts are being 'revved-up' hugely.

    We cannot even wish let alone hope or expect, though, for Mahindra, maruti, hyundai or even renault-Kwid like success for FCA even after this plays out (this year through 2018+). But, as long as dealers are getting-along, who cares? Since they have the engines, the amt, the component+powertrain exports, and soon the whole-Jeep export businesses that are some of the soundest in the indian car industry!
  8. kunwar.g

    kunwar.g Superiore

    Messages:
    522
    Gurgaon
    Grande Punto 1.3
    Very rightly said

    Sent from my C6602 using Tapatalk 2
  9. Krunal Bhatt

    Krunal Bhatt Amatore

    Messages:
    69
    Ahmedabad
    Ahmedabad
    Punto Evo 1.3
    I think, if they decide to have single showroom for all FCA cars coming to India then there are chances to increase the number of showrooms and service centers. Because big guns from Mumbai and Delhi(where they do not have single dealer) will try their best to get hold of JEEP dealership. And that, i think, will help them to improve sales performance as well.
    I personally feel that Mumbai and Delhi has many (semi)-rich brats who would love to drive Abarth and Avventura
  10. Raj_pol

    Raj_pol Regolare

    Messages:
    497
    Bangalore
    Punto Evo 1.3
    @prabhjot All markets follow a process - I agree right now the volumes are on the Alto's and the Kwid's which are not feasible for Fiat. However the market is moving upwards in terms of spend - note the Creta and I am only talking cost of the car. So maybe in a decade we will have a huge set of customers who would be willing to spend more per car and if Fiat ignores the market they would miss that chunk. In the interest of the future they should also focus on the present - it will not cost them much to bring an updated Linea or a Punto or even the 500 X would it?

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