@prabhjot, @vista7155 more than essential, if they (Suzuki) are feeding or maintaining a complete R&D division that is capable of designing a nimble, frugal diesel tech, then why not? And will it affect their bottom-lines? you bet! In an ever increasing competitive market it is a question of survival and technological prowess which is something many buyers will look at before making a buying decision. Toyota does it, Honda does it, and Suzuki will also dream, aspire and do the same. We have seen Suzuki tech flourish in abundance in India, so they do definitely live up to expectations of many-a-ordinary Indian buyers. Not that people had many choices and neither did they mind it so much so as to revolt and vote it out of their buying list; like they did to Fiat What remains a mystery to me is the Isuzu management of things; which simply never realized the potential of passenger diesel market in India and rest of the world..