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FIAT India Sales

Discussion in 'Fiat India News' started by amogh, Feb 5, 2015.

  1. sriramr9

    sriramr9 Amatore

    Messages:
    211
    Chennai
    You mean FCA in India is Consistent in terms of what ??

    Fiat is at Number#12 behind Audi, BMW and VW in worldwide sales, Source (Post in Team bhp)
  2. Saji Babu

    Saji Babu Amatore

    Messages:
    125
    Bangalore
    Linea 1.3
    I think, it was just a joke/funny way to say Maruti is always at the top in India charts and Fiat maintains one of the bottom spot - consistently for last few years :)
  3. prabhjot

    prabhjot Esperto

    Messages:
    2,455
    delhi ncr
    @sriramr9

    It's a joke.....he means in terms of coming last in sales, never more than 600-800 a month. ;-)

    FCA is no7 in the world, with 4.8+million sales this year. Much bigger than Mercedes and BMW and Audi.

    FCA has multiple brands. Different brands for the humunguous US market (chryselr, dodge, jeep and ram) and for utility vans and trucks etc (Fiat professional).

    FIAT since Marchionne took over, more than a decade ago is a specialist niche (500 and abarth) and small-car brand: NOT a full-spectrum mainstream one. By strategic design and choice.

    The niches? the retrochic 500 models, including the 500X. Abarth. Plus a few very inexpensive but well-engineered and designed SMALL cars (from the Panda and Punto to the Aegea sedan which is the biggest they'll go, and that too has just been added). A total of just 5-6 models currently, all small, most of them european a- and b-segment-leading. Plus a huge vans (qubo, fiorino, scudo, doblo, ducato, daily) business. That's for post-recssion and likely slow and stagnant europe, including turkey and north africa. Plus: the Brazilian models+Argentinian+LatAm operations.

    That's all. FIAT in other markets like India is mainly just an engine and manufacturing-process supplier and manager (Tata jv, multijet diesels, amt gearboxes etc). And will likely, with great consistency, remain that way, being the ONLY profitable non-hyundai, non-maruti MNC car firm in India.

    FCA under marchionne has repeatedly stated that FIAT is NOT a global-growth brand for them. Just like, even in Europe or LatAm it will ONLY offer a limited number of small/small-ish affordable models. That job is, so far ultra-succesfully, for JEEP. And for the highest-end brands (Maserati and Ferrari). Plus, of course Alfa Romeo, with the new models and the brand-(re)launch in the USA, Japan and China et al.

    FIAT is the only non-luxury brand that is profitable on a net basis in europe at the moment (not ford, not peugeot-citroen, not vw, not opel, not renault afaik).

    It is the only brand to be profitable in Brazil. Even in depths of the recession there. Even there the emphasis is shifting in terms of profitability and outright growth to Jeep and pickup trucks etc, not hatches or sedans, though nrew replacements for the Palio, Punto, Grand Sienna, Linea and Bravo will be out by late 206-2017. In fact, one or 2 of these models may not be replaced at all.

    FCA makes more money/loses (in US$ terms) less money in China than say Ford or Toyota or Honda or Hyundai which sell many hundreds of thousands of cars of many sizes more than it over there. That is because until the local manufacture of the JEEPs began there just last month, FCA was the china's biggest and best-selling import-firm with its fully imported, tariff-ed but very high-margin models exported from the US and Europe (Maserati, Jeep and Ferrari, mainly.)

    Fiat, then, cannot be compared to full-spectrum single-brand firms like VW, Chevy, Ford, Toyota, Hyundai, Nissan etc. Since it is a small-car brand+utility van/truck brand ONLY, that too limited almost entirely to Europe, Turkey and LatAm.

    It is NOT trying to be fuller-spectrum either, nor planning to. It is so far (since the merger and despite the european, and now brazilian recession+china severe slowdown) very successful, though, on account of the many other brands from lifestyle pickup trucks (Ram) to JEEP to Ferrari+Maserati to cover some of the other profit-source bases. And soon, with Alfa Romeo, to go after a chunk of German luxury car sales too, in europe, the usa, japan and of course china.

    In the US: FCA is the third or fourth biggest firm, with 68 months of continuous sales AND marketshare growth, next to none of which are on account of Fiat, Alfa, Maserati: nearly all C D Jeep Ram.
    Last edited: Dec 10, 2015
    jackharrisw, sriramr9, Revv and 2 others like this.
  4. prashantgupta84

    prashantgupta84 Regolare

    Messages:
    383
    New Delhi
    Delhi
    Grande Punto 1.3
    Why are you getting serious. I know what FCA is and what are their sales around the world.
    It was a light humor about India sales. And you dont need to follow Teanbhp for information about FIAT, our prabjhot is there to help....:)
    sriramr9 likes this.
  5. adisrini1103

    adisrini1103 Amatore

    Messages:
    243
    Coimbatore
    Linea 1.3
    I believe that what fist is missong is a Visible USP (more like mindset in people) which every other Manufacturer has for their specific cars.

    1. MSIL - I dont have to say this but "kitna deti hai". that says it all for the Mango man, seems everybody loves to go on a sucide mission???:banghead:

    2. HY - From no where it got the name "premium brand from 'copycat' "

    3.Ford - started as An executive level brand well now it still got that name a but and a really good all rounder and satisfies "kitna deti hai" with their diesels

    4.Renault & Mahindra - SUV company

    5.Datsun&Nissan - No body cares, but still sells coz of Datsun GO - cheap!! and Micra- Cheap again, bigger product lineup

    6.Chevrolet - Same situation as fiat but sells more coz they have a bigger product lineup

    7. VolksWagen - Everybody knows about the maintainence bills still people go coz of tagline "premium/executive cars" since they started out so.
    8. Honda - Fills Premium tagline (though there is no such thing in that) - and "the kitna deti hai" part.
    9. Toyota - Reliablity, they maintain this and has a bigger lineup of cars
    10.Tata - Have Decent products has a bigger lineup of cars than fiat,thought people question durability, There are lots of indicas on the road to give them confidence


    Ranking
    1.Mileage
    2.Premium tagline (I'm not saying fiat materials are cheap, it just is not getting that tag yet)
    3.SUV branding
    4.Bigger lineup of cars (This they can do by bringing palio or Uno back with the same platform and with Beats 1.0L MJD engine) at a lesser price



    FIAT - Great @ strong build quality - (people wont realize until they meet with an accident - by then it will be too late to buy a fiat)
    This usp is not going to help
    - Durable engine - Yeah there are other cars with a better engine- GB combo
    -Style - 1.Subjective 2. Current trend in india likes cuts and creases and a angry front fascia.
    -No touch screen (again what the mango man sees - proof : Renault kwid)

    None of these USP match with the mind set of the people and what they see in cars.
    - No current cars connect with the poeple - the only name with a victory with fiat branding is the 1100-Padmini . These may have a chance of getting the brand to reconnect with the people.

    a brand has to understand the market first and should supply according to demand.
    If a brand gives products with things people absolutely "dont care"...They will give the brand too a "dont care attitude"

    If fiat is happy with <1000 sales figure, then its fine but i dont think the dealers will sustain that.

    With abarth fiat revived a new segment - which there are only very few takers so that is not going to help

    Fiat should take an already booming segment and give something so radical then people should run behind the brand : and this is what Renault exactly did. and the Alto k10 and Alto800 gets a 50k discount as a result of the kwid.-- Target achieved.

    And my prediction is that If fiat launches a vehicle in the Celerio-grand i10 segment with the Padmini with a modern-retro look[like new 124 spider-- they can do this with ease) people will be able to connect to the desi name and fiat needs to give any one of the factors above in the ranking with it.
    @prabhjot what say?
  6. Turbothinghy

    Turbothinghy Superiore

    Messages:
    833
    Pune
    Punto Evo 1.3 90 HP
    @adisrini1103 : Fiat's USPs are not going to be appreciated by a mango man. And I am happy, that till now Fiat hasnt thought of diluting those USPs by following the Asian competitors, something Ford just did with its Aspire and the new Figo.

    As far as sales part is concerned, Fiat deserves to sell more (around Polo numbers), thats plausible, but thinking that any new car carrying the Fiat/European DNA would set the sales chart on fire is very very far fetched thought IMO. For that to happen a mango man's priorities would have to change which could take decades.
    Last edited: Dec 10, 2015
    jackharrisw, bharath, limraj and 2 others like this.
  7. prabhjot

    prabhjot Esperto

    Messages:
    2,455
    delhi ncr
    Nice points. However, too risky because too-expensive, and not exportable.

    However, i fully agree that IF there are to be any all-new models at all, they MUST have clear emphatic USPs. I can only think of the 500X, the 500L and maybe the Aegea hatch-in-crossover format, maybe maybe the Aegea sedan if priced south of 12 lakhs as contenders. Doubt the new Punto and new Grand Sienna now testing in brazil can fit-this-demanding-desi-bill.

    Maybe it would be most prudent of them to also/instead develop the JEEP theme further: follow the 2017 india-made c-suv, with the renegade but also a developed-in and exported-from india sub-renegade, very affordable, emerging-markets-special-type model priced say at 12-14 lakhs or even less? Become a crossover and suv specialist across price bands, starting with a 4metre-long 'New Avventura' at sub-10 lakhs, and arguably including the 500X and 500L?
  8. adisrini1103

    adisrini1103 Amatore

    Messages:
    243
    Coimbatore
    Linea 1.3
    @Turbothinghy I am not saying fiat should dilute their DNA, I'm just saying fiat should find a USP that mango man will appreciate (Mango man covers almost 80% of population hence If fiat wants to survive , They need to give what the mangoes want - atleast something if 'should' not all. may be like give ABS-Airbags as option across variants and create saftey as their tagline - No body has that, That loud till now - :::people consider a vehicle made of cardboard with 20 air pillows is safer than sitting inside a battle tank:::

    @prabhjot i would personally like te 500X or the Ottimo cross rather than a Aegea Cross.

    Besides we keep crying in this forum day in and day out for nothing.

    Is it possible to have a meeting with the heads of Fiat via some contact, COnference call, Group chat a or meet, something to get all our message across?

    We love fiat and all our opinions deserve to be heard and I think Mr.Flynn should be open to this.
  9. limraj

    limraj Superiore

    Messages:
    915
    Trivandrum
    Linea 1.3
    I think, I read some where the current MD of Fiat in India saying that they will not target the mass market.
    They have a chance from Oct 2017, when ABS and Airbag are to become standard in all cars sold in India.
    A Fiat may appear to have a lot of value then and if they can fix the so called 'service concerns', it will fare better.
  10. Vidhyashankar Kannan

    Vidhyashankar Kannan Regolare

    Messages:
    271
    Hyderabad
    Hyderabad
    Avventura 1.3 90 HP
    :D Nice statement. And true. While we are all beating ourselves to death over the sales figure, it is very safe to say that our consumer mindset is very very different from the other nations. Most Indians go in for financing at 10.5% to purchase vehicles while most other citizens tend to purchase them outright or get financing at near zero interest. It is a one time purchase and we tend to get the maximum of every feature possible when we're paying so much interest. So the enthusiasts or real drive-lovers are few and far in between. It is always a compromise.

    Now if you're going to bring up the fact that Merc, BMW and Audi sell more than Fiat, it is because they are purchased by very rich kids or men who have tons of money lying around. There are no masses who love to drive and who have money to make a downpayment on a Fiat knowingly sacrificing the nice-to-have features.
    prabhjot, bharath and Turbothinghy like this.

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