Discussion in 'Fiat India News' started by amogh, Feb 5, 2015.
do anyone know what is double dhamaka offer..?
Booked my Linea T-Jet last week, and was offered first year insurance free + "2 year/30K Kms" TRMS(total repair & maintenance solution).
and you got discount also or not..
No cash discount
Reason they gave is that they don't have any cash discounts on TJet
Fiat Indian sale in India is 700units with both punto and linea put together in a month is a much bigger worrying factor , if this doesn't improve then there is greater chance of fiat to widraw from Indian operation.... Feels soo sad for the mother of Diesel engines ....
I don't think they withdraw from Indian Operations near soon. But their strategies are not good. They should inject new blood in their team to have better ideas to gain more sales and to gain the confidence from their customers.
People want to buy the Fiats. But it seems Fiat doesn't want to sell. First, they have to clear the fears in the people's minds by providing good service and spare parts throughout India (Even for the discontinued models like Palio, Siena etc) and should open more showrooms. For example, in Andhra Pradesh (For 13 Districts) we have only two show rooms and three service stations. That's very ridiculous. Of them, Kurnool showroom was opened just a month ago. Otherwise, we had just one show room only.
Likewise, for a big metropolitan city like Mumbai holds just one show room.
I feel there's NO chance of any such thing happening: they're increasing its commitment to india (Abarth, Jeep launch also for exports, Tata JV, increasing business with/for Maruti etc). Kevin Flynn has commited to shoring-up dealers, their finances with credit, new marketing, new launches etc, even as there is a need to optimize the number of dealers (there are too many in some places and too few in others).
The problem is that, contrary to what the previous poster said, HARDLY anyone even wants to consider let alone actually buy FIATS (esp not in North India). We in the Indian car baazar are like that only!
There is NO advertizing/marketing 'strategy' that can change that....until the all-new models arrive in 2017 (New Avventura, New Grand Sienna etc??). This market is like that only, a very all-or-nothing type market, ad-s cannot even begin to change that, though all-new models MIGHT well do so, for which the foundation of new independent dealers and ass centres etc has been laid, and is now under reinforcement by Kevin Flynn et al.
Till that new-model cycle is over, FCA will not withdraw the FIAT brand from India: i.e., for the next 5-7 years. Moreover, JEEP is launching and they will not let the FIAT brands sales-struggles impede the 'good word' about that brand. And, those all-new models will all or mostly have an export-basis too, making the financial viability of contnuing Indian retail operations pretty secure. The manufacturing JV, the engine and components etc business of FCA is, as it is, not just profitable (most other firms selling 10 or 20 times as much such as ford and honda are loss making in india!) but INCREASINGLY so.
There have been such tragically self-fulfilling 'worries' about FIAT for at least 8 years....they're still here, making better-than-ever cars, and offering better-than-ever after-sales service. So!
@Raaz@prabhjot yeah I agree with both of you they should do something in marketing ,look at ford how beautifully they are selling figo and ecosport, May b that type of product niche is not with fiat (in India)
Every body knows fiat is the best, better built and better engine but when it comes to reality they are going for something more relaiable(service and spares ), now some visibility is there w'll c it will work or what ?
But now a days i see lot of Puntos on the road. Especially in kerala.
You got good service and showrooms in Kerala?
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