@Vidhyashankar Kannan -- I see a few reasons: Kitna detee hai -- has no solution. If m/c is heavy avg will be less. Those who don't understand this, I call them "defensive" buyers. Over dependence on "other's" inputs while buying and their buying decision doesn't remain their own by the time they end up buying it. So called "Auto Reviewers" have their own favorites. And, most just rehash each others comments and create a negative sentiment. FCA perhaps needs to "Manage" them. My own tendency has been never to believe any "auto experts" and base my judgment the way I feel behind the wheels. Most first time buyers get behind the wheels with opinion of "Auto experts" or what their Verna and Suzuki friends have told them. They are "Hypnotized" against FCA well before they put their seat belts on. I don't need an "Auto expert" to tell me that gear shift is rubbery. I don;t find any problems with T-Jet's gear shift. I move to Figo, 800 with no problems at all. Solution: Get into Coke Vs Pepsi type of war for sometime at least. "Aggressive" buyers from younger generation will definitely wake up. Defensive buyers will never be a customer. It is a mindset problem. I think, FCA should throw up an open challenge to all machine m/f in same class -- Come's lets have a 20 lap race on a F1 track to prove ourself. If anyone declines, make that part of ad campaign. Address the aggressive buyer because "defensive" buyers will never be their client. Sponsor cars for rally events and publicize them. Honestly, their TV ad campaigns were useless. They were pitching their ads like Apple does -- hard-to-decipher. They have to realize, they are not Apple in India. First tell the buyer what are your strong points and hit competition hard on their comparative weak points. There are enough ways to do it w/o getting into legal hassles. In short, do it like Samsung did when they came out with Galaxy 2. Hit the competition below the belt. Believe me, there are buyers like me who love to favor the weak. There's a Linea MJD in the same society as me. OT: When we diced to buy Figo Petrol for son (as we never even got bicycle for him), many expert comments came flying in. Avg is low, low end pull is bad, low end the car is a drag, engine is outdated etc etc. I turned a deaf ear again.