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FIAT India Sales

Discussion in 'Fiat India News' started by amogh, Feb 5, 2015.

  1. prabhjot

    prabhjot Esperto

    delhi ncr
    You know, the 'news' media are getting pretty intolerable in these respects now. Only more so since they all pretty-much make losses on subscriptions and usually even from advertizing. Hence the reliance on 'infomercials' and planted/PR plugs (from companies and political parties etc) and 'special event coverage', etc: that how they mint their coin.

    I have some senior-ish print journalist friends. You should hear their 'back stage' story-telling, in general and in particular about the 'media', print, tv and branded-internet!

    The thing is that a even slightly under-informed/distracted/too-busy-to-care viewer/reader has little chance of noticing these systematic corrupt, commercialist and party-political biases consistently.
  2. pbraghavan

    pbraghavan Timido

    I live in Ahmedabad. I have never heard any potential car buyer mentioning Fiat as an option. In the last six months I have spotted only one Avventura. But I was surprised to spot at least four Avventuras on a one day visit to Chennai recently.
    GirishRaghu, bharath and prabhjot like this.
  3. selwyn.a

    selwyn.a Amatore

    Grande Punto 1.3 90 HP
    I happened to visit Kolkata recently. In 4 days I saw hardly 4 or 5 Fiats. They seem to be more popular down south.
    prabhjot likes this.
  4. bibin

    bibin Regolare

    on a monthly basis for the last 6 months ....Kerala only sells about 70 to 80 fiats in a month as per the dealer

    and Kerala market covers 15% of the total sales.
  5. kk27

    kk27 Amatore

    Kandivali - Mumbai
    Kandivali - Mumbai
    Fiat Enthusiast
    Very sad situation, Fiat definitely needs a new car now. The abarth is good but another 1 small car mostly either the panda or the uno. They're already not doing that well might as well try a hand with limited no of small cars.
  6. prabhjot

    prabhjot Esperto

    delhi ncr
    My IDEAL, UTOPIAN scenario for Fiat by 2017-2018:

    FCA launches Jeep, first with say 15 dealers, expanding to say 30-40. They have already started the new launch of Maserati (and Ferrari).

    FCA merges/ties-up globally with Tata Motors including JLR AND/OR Suzuki, globally.

    FCA then, therefore, withdraws from all mass market, sub-D-segment cars from India, by 2017/2018.

    FCA dovetails Fiat with the Jeep dealers, but offers only the Abarths, and one or two ckd cars (500X!), and one or two export-market-locally made cars ('New Avventura', 'New Punto'?).

    Also Fiat changes its distribution channel and marketing strategy entirely, relying mainly if not entirely on the new bigger better more profitable Jeep dealers + e-commerce + Tata Motors showrooms and ASS + non-dealer official FASS.

    Finally, FCA launches the entire new Alfa Romeo range from these same Jeep dealers. Which is the plan for Europe and China too: Jeep and Alfa will sell together. So should Fiats, in india, provided they're the more 'authentic' as well as expensive Euro-models.

    : FCA continues to be one of only 3 firms, alongwith Maruti and Hyundai to make profits in India from the mass market, but then achieves notable presence and sales/profits from 'premium/sports/luxury' segments too, develops and makes Jeeps and Fiats NOT specially for India BUT for exports out of India which just happen to also be offered here. And so the Fiat-branded cars that are offered remain true to what Fiat+Jeep was and is both in Europe/America/Globally and in India.

    As far as I am concerned, if Fiat were to start offering Suzuki, Hyundai and Honda-type fare with their new cars (mimicking Ford's dilution of their Euro-standards with the Ecosport and now the Aspire/Figo): what's the point? Why bother? Why betray your identity, your promise? Instead, might as well achieve the same or likely much better profits by acting only VIA Tata + Maruti (as they already do).

    Focus on 'authentic' cars FCA!!: Jeeps, Abarth-s, one or all of the 500 series of models, even the 124 Spider roadster/coupe, the Aegea even at say 14 lakhs++! And Alfa Romeo too.

    Because the 'mass market' is taken.

    Naach aaye ya na aaye, ye aangan hai teda zaroor! Whether you know how to bat or not, the pitch of this mass-market is definitely uneven in pace, bounce and spin. Too much so for many firms such as Nissan, chevy, Skoda and even VW, especially for Fiat.

    So: ideally, find a way of NOT bothering! As you already do, to a limited degree, by being the only firm other than Maruti and Hyundai who've figured out how to consistently make profits in India.
    Vidhyashankar Kannan and bibin like this.
  7. dadasaheb

    dadasaheb Regolare

    MH 12 (Ranjangaon)
    Linea 1.3
    one more thing if they want then only :
    they can go for custom made cars or build/manufacture according to order. scrap all the variants.
    only ABS and Airbags will be standard, all other things will be selected by customer through the order, even petrol/diesel engine.
    and alloy wheels, leather package with options, parking sensors and camera, touchscreen or simple entertainment system, auto ac,
    each feature will have a price tag associated with it and like the e-commerce shopping site customer can add all his items to the cart errrrr CAR.
    prabhjot likes this.
  8. opendro

    opendro Timido

    Even though I love my Linea and plan to keep for 12 years at least, currently 6 and a half years over with 74000 km on odo, I must confess, there are a lot of areas where I'm not satisfied.
    - First is the missing of water bottle holder inside the cabin. Almost every drive, even in city, I need to tuck in a bottle in some place as I would be driving with kids most of the times.
    - Second, gear ratio are short and using fifth gear for high speed cruising is annoying with loud engine thrums. Linea's strength is high speed stability and confidence. It has to go with a quieter engine.
    - Fiat cars are heavy. So, the same engine might be sufficient for ultra light Swift or Ciaz, but not sufficient for Linea/Punto. At B+ and C segments, the expected acceleration timing of 0-100 is at max 12 sec. Anyway, I wouldn't mind a 15 sec too if it is as silent and smooth as Ciaz. But it is not. Even the TJet was detuned to 108 bhp only. They could have given a little extra distance and given a higher tune.
    - Parts are not well stocked up. For example, I'm still not getting spare door beadings (rain goes into the cabin/floor).

    Unless FIAT comes up with a better overall package, I doubt if I will ever buy another FIAT. If I buy another FIAT, I will buy a second hand as used FIATs are sold at throw away prices.
    Raj_pol and dadasaheb like this.
  9. Vidhyashankar Kannan

    Vidhyashankar Kannan Regolare

    Avventura 1.3 90 HP
    I have to agree on the gearing part. The parts should be easily available. The door beadings are freely available on 99rpm


    And yes, a second hand Fiat is real value due to its price. No need to pay all those taxes and registration charges. And the car is built so strong that it ages slowly.
    prabhjot, GirishRaghu and dadasaheb like this.
  10. sandipan_r15

    sandipan_r15 Superiore

    Grande Punto 1.3
    Sales figure JULY'2015----

    PUNTO EVO+AVVY - 678
    LINEA - 171

    (Source:Management Punditz)

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