yes, I just returned from my friend's house who put me in my place with 2 very simple questions. The first question he asked me was "How was the buying and waiting experience with Fiat?". I had to tell him the truth. It was crappy. Especially when compared to Hyundai. The H showroom was buzzing, people beaming, smiles all around, much better approach and eloquent communication, a thorough understanding of the product and very importantly, confidence thrown in. So basically half the job is done. The Fiat showroom has mostly staff who are average in verbal communication, poorly dressed and lacking in information about the product themselves. So when the sales staff themselves do not have the perceived trust in their own brand, a prejudiced customer is just going to be that much more doubtful. And then the completely uncertain lottery of time when it comes to a confirmed delivery date will just irk people off completely. So there is the first definite failure at selling. Second, after sales. We say definitely improving but the mass market says "really?!". The H service centre numbers and sheer volumes are enough to instill confidence. Especially in Tier 2 cities. Take Hyderabad itself as an example. The best service centre here called "Ankitha Motors" is shutting down. Why? Even the staff don't know. That leaves Butta and AVM. Butta is average in perception while AVM is above average. Not fantastic, but not bad either. See what I mean? No proper information. And there are so few service centres playing musical chairs in India that the perception is further hurt. My friend effectively shut me up. Forget the fact that the i20 rear lights are the Alfa's. Or that the wheels are the Avvy's. Or that the front end is a German design copy. H made sure the customer is hooked when they enter the showroom and looked after very well through after sales. There will be horror stories everywhere. But the higher probability points to this. Sure, its not that Fiat can't address the first point above. It is so simple to give a delivery date and stick to it. Its not like they are churning out cars by the 100s in a day to meet demand. Just good old supply chain management. They are a lazy lot. Fiat does a consistent sale figure of around 700 in any month, irrespective of seasonal changes. That too with basically 3 designs. This was built over time with just one thing. Consistency.