Discussion in 'Fiat India News' started by amogh, Feb 5, 2015.
Punto + Evo + Avventura : 517
Linea : 395
Let the outbursts begin !!
Compared to Dec'14 (Linea - 313 + Punto and Avventura - 490), slight increase, but way less compared to Jan'14.
Initially I was wondering why Fiat is not releasing Avventura numbers separately, but looking at the numbers, they did right thing to club with Punto .
For once I was hoping that the sales figures would reach the 4 figure mark. Disappointing numbers. Fiat still lies way down below the heap. Two direct issues quite visible here.
1) Poor marketing
2) Even poorer after sales.
I seriously hope Fiat India management is working a way out and racing against time to introduce the Punto/Avventura T-jet to bring the sales figures to decent numbers.
@ghodlur +1 half baked product like Avvy and outdated only two cars which are not giving any features which the competition lacks apart from Fiat's characters are reasons for the poor sales.
good thing that Evo and Avvy sales are combined as both are same apart from rear mount spare wheel.
The numbers are not a surprise for me .
We have speculated the numbers and remains in the same form until and unless Fiat wakes up from coma.
Some body should give shock treatment for Fiat to wake up, so the question is who is going to do that .
With horrible service label Skoda is doing better then FIAT.
Fiat management should be ashamed of the sales performance.
Linea 395 are surprising, I was expecting only 100-150, also seems Avvy does not able to increase the numbers as it seems cannibalizing Evo.
To me the product is still good the design and offerings just on par with the market , Only disadvantage is that what stops fiat from marketing these??? and after sale service needs a serious relook.
IMO after sales has improved a lot, it is much better than what it is used to be during JV days. At least, I am happy with service in my city. I think where they lack is in tier-3 cities and small towns and they should start focusing on these now.
People tend to associate value to a product better, when there's a direct comparison. So, a customer in Fiat showroom evaluating an Avventura might find Linea a much more compelling buy especially when it's at similar price-point (due to discounts). I won't be surprised if the nos. that have increased for Linea are because of the presence of Avventura in the showroom. While Avventura is a great-product, it still is not able to carve a niche for itself. Many find it a 'neither here nor there' sort of product. I think, they made a mistake by launching it after Evo. It should have been launched first, and then Evo should have been launched as more sophisticated (rather domesticated) version of Avventura.
Anyway, what's done is done. So, Fiat India should now speed up the launch of T-jet options, and get rid of Linea classic. Linea classic doesn't sell but definitely dilutes the brand value of Linea.
I will say this again "you reap what you sow". With poor marketing, half-baked launches, pathetic service in certain parts of the country (or rather the absolute lack of it) and overall lackluster attitude, this is what is bound to happen.
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