Good point Amit. And I think the only one word answer to this is 'brand'. A prospective customer does his research on the the car and zeroes in on Linea/Punto. But after that when he has a taste of the brand, he goes off.... Now it is only upto FIAT how to improve their brand image. And it is not going to be overnight. But what is worrying is there is lack of vision and a mission.