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Fiat India - Sales Thread

Discussion in 'Fiat India News' started by Ravi, Jun 1, 2010.

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  1. Viny

    Viny Esperto

    Titanic Nose Dived....
    Fiat should come out and give an explanation, if they say its as per there plans
  2. vIjAy_kHaSa

    vIjAy_kHaSa Esperto

    271 is too low. Tata managed to sell 5784 Nanos in december from 501 nanos in november.
    T-Jet launched for increasing sales number have actually decreased sales numbers for Fiat.
    Fiat wake up launch some good adverts on TV, Newspaper,Radio.
    Sales started decline after reports of problems between Tata & Fiat. Fiat should make it clear what are their future plans, remaining silent are harming them more.
  3. kr_vasudev

    kr_vasudev Superiore

  4. teky

    teky Esperto

    What a way to start the new year - A perfect gift from the lousy FIAT management to us enthusiasts.
  5. kedarbendre

    kedarbendre Esperto

    MH 12
    Fiat plans new retail strategy in India to boost car sales

    The Indian unit of Italian car maker Fiat, which sells its cars in the country in partnership with Tata Motors, is now all set to work upon a new retail strategy for the Indian market. The new retail strategy has been worked upon in the view of moderate sales figures of its cars in India. The new strategy is likely to include fresh marketing and promotion initiatives for strengthening brand image and an enhancement of sales and service network.

    Fiat India eyes a 5 percent market share in country by selling as many as 1,30,000 cars per year by 2014. It also plans to launch a new small car in the segment of sub Rs 2 lakh, against the likes of Maruti Alto and Tata Nano.

    Despite having two competitive cars – Fiat Grande Punto and Fiat Linea – in its India portfolio, the company hasn’t been able to perform as per the expectations. According to industry experts, the major reason behind Fiat’s moderate performance in the country is its comparatively weak sales and service network. It is to be mentioned here that Fiat uses Tata’s network for selling and providing service to its cars, as a part of these firms' 50:50 joint venture.

    The company is significantly short of its previously set sales target of 50,000 units for the current financial year.

    Source:- www.cartradeindia.com
  6. multijetter

    multijetter Regolare

    I think people at fiat are not concentrating on sales. they have to bring rs. 3 lac car at the earliest and also need to improve in resale value sector. but but but , what is a meaning in this. they are pathetic and they want to do what they want only. I think this is high time now if they continue to perform like this, coming march will be a nightmare for this company. I think reasons behind this

    1. Maruti, tata, has access to Multijet diesel Engines, I heard Chevy will also produce the same engine in the country.
    2. No independent network. I think, Worldwide, capacity wise Fiat is more efficient than Nissan, Chevrolet, etc. even though they don’t want to invest more money in network and after sales service.(produce cars with tata but don’t sell your products with them, even you can service your product with tata. But don’t place your vehicle on the same shelf.
    3. Indian people want brand image. Fiat bring Alfa Romeo, Chrysler Suv, Ferrari, Maserati as CBU Just Show people that what Fiat produce in the all over the world.
    Sorry to say

    Otherwise game is over….
  7. kr_vasudev

    kr_vasudev Superiore

    FIAT has to launch a car with minimum safety and less featured car with 1.3 diesel and 1.2 16valve engine, cut down the cost wherever possible and this model might give good numbers on chart. Some story similar to FIGO

    No idea what did Accenture study revealed, no news on this front.

    By the way, if projected sales figures are not met, what are the changes we can expect at the management level ? nothing ?

  8. nitinkumardba

    nitinkumardba Superiore

    FIAT should fire top management immediately without second thought. What the hell Fiat’s top management is doing. It’s almost most 2 years since launch of Linea and where is FIAT now? They have bring FIAT to a level where from it almost impossible to recover brand image now. How much time they need? I know I've one of best car and I am attached emotionally to FIAT but now I am in a phase that I'll never suggest anybody to buy a FIAT.
    I think if FIAT handed over its India operations to team of 8th fail members with good products like Linea and Punto, that team could have sold same or more number of cars in India.
    FIAT Italy was very well aware of FIAT's bad image in India after couple of failed comeback. This time they came with Line and Punto, one of best products and still this comeback is completely failed. Frankly speaking they have no rights to come back again in India.
    They should stop selling new cars now and provide support to existing customers for next 10 years. They should pack their bag and leave from India accordingly.
  9. kr_vasudev

    kr_vasudev Superiore

    Appoint 1-2 Fiat Enthusiast as an independent advisors on FIAT India, few passionate enthusiasts might even contribute for FREEE !!!
  10. drmanraj


    You are absolutely right my friend. We people are passionate for this brand , but this doesnt mean FIAT INDIA take us for granted. You tell me who the hell ll buy fiat now .

    Personally even i feel its a FAILED COMEBACK now untill and unless some magic happens for THESE RETARDS( CEO N ALL) to realise the grim situation ,and launch small car asap( MAY BE THAT LL BE SAVING GRACE ----

    Its high time FIAT ITALY steps in and DO SOME THOUGHT PROCESS.

    And what about "accenture" there so called marketing -- are they not answerable.


    PLZZZ FIAT INDIA aTleast be answerable to what all that is happening , instead BEING BLIND FOLDED abd WAITING FOR WORD OF MOUTH PUBLICITY ETC ETC ...
    WAKE UP :sadblue
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