@ancientmariner, I agree when you say the visibility has to be improved. The current sales of Punto is happening not because of any advert, but prospective customers seeing the cars on the road withe their own eyes (visibility ) and getting hooked on their own I dont think that VWs "das auto " means anything to the masses. It could just be two words written under the VW brand which could get passed as something vague. " das " is a name in south and Bengal areas , "auto " is more associated with auto rickshaws I wish FiAT selects a very relevant punch line which the masses can relate. Their caption "Driven by Passion" is very nice.. they should give more visibility to that and actually it is passion that they sell.