An article today in HT talks of declining Fiat sales while the auto industry in India booms. Problem is the article says nothing about the reasons why it's happening although HT does quote an annonymous auto industry analyst who says Fiat has a history of bungling in our market with excellent products. the usual service issues are quoted and how customers were told by the Tata ASC that the Linea's air conditioning unit has a design defect and that Tata can't do anything about it thus making the customer run from pillar to post. I feel Accenture will do well to visit and go through forums like TFI and TBHP to understand why Fiat sales are on a downward slide. I still say the big mistake Fiat made was to tune the cars the way they did. Indians believe a car that has zippy acceleration in first and second gears and in city speeds is a powerful car. That same car may run out of steam at 120kmph on our highways but nobody understands or cares for that. Dealerships have to visibly show a different feel and expereince to customers of Fiat and Tata. You can't just claim that Fiat is more premium then Tata but not follow it up with a different expereince and for God's sake, give Fiat's more powerful engines, more features, better technology compared to Tata. You can't have a 90bhp Manza standing next to a 90bhp Punto. Do that and you will only have enthusiasts buy the Punto. Volume sales will be taken by Manza.