Fiat India - Sales Thread

News item in Economic Times
Fiat India exploring fresh ideas to boost sales
http://economictimes.indiatimes.com...-ideas-to-boost-sales/articleshow/6726260.cms

 

Have u guys read the article in Financial Express about the separate distribution network? Saw it from team bhp

 

I have to say this. Fiat-Tata are really studying and working on their alliance. They are not shy of facing facts which the above three points clearly show.

Fiat and Tata cars cater of entirely different set of customers. You cannot have the same approach towards selling a Vista & a Linea. That is why you are finding the common dealership thing complicated.

Same goes for the double lives of the dealers.

I don't know if Accenture is going to read this thread but if they do, I have a suggestion. This is something I have been saying many many times.

Follow the North American VW-Audi showroom style. Many dealerships are housed in the same building but have separate enterences and separate showroom floors. Standing in a VW showroom, you cannot see anything Audi and vice versa. You can walk across from a VW showroom to Audi and vice versa but that route is secretly hidden away somewhere in the back of the dealership and only the staff know the route.

I am glad Fiat realises that Tata has benefitted a great deal with their engines and transmissions while Fiat hasn't got much in return from this alliance. Giving the 90bhp to the Manza was a stupid decision when your Punto has a 75bhp around the same price point. You have to poistion FIat's as more technologically advanced cars, you have to give Fiat cars the edge in engine , performance and features for the simple reason that you are asking for more money and your customer expects more from you then a Tata customers expects from Tata's. Example? A Manza 90bhp MJD evoked oooh's and aah's from even seemingly educated and car literate people while a 75bhp MJD Punto evoked hate messages. Even the 90bhp MJD Punto evoked a reaction that went "Finally it's here! It should have been here from day one. How about the 1.6l MJD now? When is it coming!!"

Get the drift, Fiat?

 

Amit,

Good observations and well said. TATA is milking FIAT happily :A

Abdul

 

Fiat thinking of a total sales revamp. it want seperate area for Fiat cars.
http://www.financialexpress.com/news/Fi ... rk/695971/

 

I wish our journalists were more responsible and mature while reporting news. In the attached link by Sumit, the article starts as follows:

There are no cracks in this JV. Everyone at Tata including Ratan Tata have gone on record to say that they are not satisfied with Fiat sales and want to see Fiat cars selling more then what they are doing now. And why not? Tata is using Fiat engines and transmissions. If Fiat goes out of business in India tomorrow what engines will power the Vista's and Manza's? Lets not forget the HUGE contribution Fiat engines and transmissions have in improving the image of Tata's Indi range of cars.

 

+1

There is a quote that goes
"If you don't read news papers, you are uninformed. If you read news papers, you are misinformed"

and another one by Thomas Jefferson
"The man who reads nothing at all is better educated than the man who reads nothing but newspapers."

Sorry I am going fftopic

 

Well said Amogh... I second Amit and you on this...

 

Not only Tata but Maruti swift diesel is also using engines from Fiat.
I think most of the time the younger journalists writes in enthu w/o proper knowledge.
Tata-Fiat unity will be ever intact. Some time they may have a friendly compitition for selling cars.
Anyway as a true Fiatian I've added +1 to sales of Linea in Oct'10