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Fiat India - Sales Thread

Discussion in 'Fiat India News' started by Ravi, Jun 1, 2010.

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  1. amit

    amit Superiore

    Messages:
    767
    Navi Mumbai
    Easier said then done.

    The first problem of falling sales is prospective buyer's disconnect with Fiat and it's products.

    When a prospective buyer shortlists the car's he wants to buy, he doesn't include Punto or Linea in that list. The first step for Fiat is to make sure people are aware of these cars and that they include them in their shortlist. Currently, out of 10 maybe 3 buyer's check out Fiat products. Even if you have a 50% strike rate, you will end up sale of 1 grand unit! How are you going to sell cars when the buyer doesn't even visit your showroom?

    Once a buyer has visited your showroom and test driven your cars, then automatically you have a 50% chance to making the sale. That's where the sales team comes into the picture. Of course, the product has to impress the buyer enough to have him keep them in his shortlist.

    The best salesguys will probably have a strike rate of 20% (Iam excluding Maruti, Hyundai, Honda & Toyota here as their sales staff barely have to do anything to sell these cars). This means out of 10 prospects, Fiat will eventually sell to 2 people.

    Fiat's are not easy to sell today. I know how difficult it is to sell such cars. I used to sell VW's in Canada. It was harrowing convincing prospective buyer's of reliablity, niggling issues, spares, service costs.
  2. Arun1100

    Arun1100 Regolare

    Messages:
    442
    Bangalore
    A very long discussion ended in .anshuman's Punto thread in Team Bhp. Sidindica tried hard to bash Fiat. PaddleShifter, CleverMax etc posted very meaningful posts. All posts are now deleted as they were OT.

    It was really nice to see good reviews from fellow Fiatians about the ASS of Fiat these days. Hope Fiat starts selling in good numbers. ::T
  3. PaddleShifter

    PaddleShifter Staff Member Janitor

    Messages:
    2,697
    Chandigarh
    Grande Punto 1.3
    Thanks Arun. :)
    It's surprising how SidIndica even gave his Punto a name- "Urmila". He filled pages after pages with his poetry for his Punto. Look at him in other threads. :confused
    Too bad our posts got deleted as the world need to see Sid's double stand on a brand. Own it yourself but do not let others own it.

    Also, he did not answer my question because its a hard fact. He had to admit that he was lucky he bought Punto. Punto did protect his family better than most other hatchbacks. We can safely say that his Punto served him well with full loyalty.
    His posts clearly discourage Fiat lovers as he speaks only of the negatives. No doubt he got infracted. Well, I better not go offtopic here.
  4. cartoos

    cartoos

    Messages:
    83
    New Delhi
    Sidindica is a Joker of Team-Bhp :hit , thats all I can say. I don't believe him anymore.
  5. nav75

    nav75 Amatore

    Messages:
    54
    Pune
    Looks like not visiting tbhp has made me save some time. :)
  6. Read that Fiat has hired Accenture to boost its sales. They might have as well gone through TFI in entirety :)
  7. Ravi

    Ravi Staff Member Janitor

    Messages:
    6,001
    Bangalore
    Grande Punto 1.3
    Some interesting points -

    Source - livemint
  8. Ravi

    Ravi Staff Member Janitor

    Messages:
    6,001
    Bangalore
    Grande Punto 1.3
    Economictimes reports -
  9. good to see they are making efforts.Saw a very small ad in TOI today near a sports column by Sanjay Manjrekar. It's just a red background with FIAT logo and text saying FIAT LINEA - TJET Admiration Guaranteed.
  10. amogh

    amogh Staff Member Janitor

    Messages:
    1,377
    Pune
    Grande Punto 1.3
    Hope Accenture visits this thread.

    Ravi : your question about Fiat's response to low sales ? (during my interactions with them during the T-Jet launch)

    Exactly the same what you have written above

    The minimum 5 km test drive is another step in the right direction.
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