Easier said then done. The first problem of falling sales is prospective buyer's disconnect with Fiat and it's products. When a prospective buyer shortlists the car's he wants to buy, he doesn't include Punto or Linea in that list. The first step for Fiat is to make sure people are aware of these cars and that they include them in their shortlist. Currently, out of 10 maybe 3 buyer's check out Fiat products. Even if you have a 50% strike rate, you will end up sale of 1 grand unit! How are you going to sell cars when the buyer doesn't even visit your showroom? Once a buyer has visited your showroom and test driven your cars, then automatically you have a 50% chance to making the sale. That's where the sales team comes into the picture. Of course, the product has to impress the buyer enough to have him keep them in his shortlist. The best salesguys will probably have a strike rate of 20% (Iam excluding Maruti, Hyundai, Honda & Toyota here as their sales staff barely have to do anything to sell these cars). This means out of 10 prospects, Fiat will eventually sell to 2 people. Fiat's are not easy to sell today. I know how difficult it is to sell such cars. I used to sell VW's in Canada. It was harrowing convincing prospective buyer's of reliablity, niggling issues, spares, service costs.