Fiat India - Sales Thread

but the biggest question is that will Fiat India listen to us. or will it keep sleeping away to glory like they have been doing all this while. they seem to be happy suppling engines to tata and maruti. Fiat Italy shud look into this. Fiat shud try to rope in Mr Rajiv Dube , head of tata motors who had resignd from his post some time back.

 

Very valid observations. It is always the low end variant that sells most. Even if features are less, if it is made to look like a high end version, it will sell well. Forget power windows, if FIAT can give dual tone interiors, then the bhed chal people will buy.

 

Really pathetic performance by Fiat India in Sep 2010. When all other auto manufacturers are bullish, Fiat India is in silent mode for the reasons best known to itself. Because of this attitude problem of Fiat India, perhaps even Linea 1.4 T-Jet may follow Punto 90 HP. The communication gap between Fiat India and its present and would-be customers seems unbridgeable.

 

Very valid..

 

Another month of sliding sales for Fiat and another month where Fiat isn't bothered about it's declining sales. This will go on - month after month. It's only moron's like us who will waste precious bandwidth on forums suggesting what Fiat needs to do to get it's sales up while the Italian 'giant' will keep sleeping.

724 Linea's against 1,320 Vento's. Do you need brains to understand where your sales have gone? Vento has a better brand (VW), better fit and finish, and a vastly superior diesel engine to the Linea. We can argue Linea has more features, but the Vento engine more then makes up for the lack of features. Another advantage you get is the premium brand. It's so much better saying I just bought a VW then saying I bought a Fiat. Face it. That's the truth.

Now my point is that despite the glitzy launch that VW gave the Vento (a Vento was climbing up a building in Delhi) and the talking advt in newspaper's, VW still managed to push only 1,320 Vento's so what chance does Linea have with absolutely zero marketing and push. Sure, VW will talk about capacity constraint's (Huh?!) , desire to give good quality so slow production due to high rejection rate of parts (a load of crap!) but anyone who remotely knows how automotive industry works will tell you these are all impressive marketing talks and nothing else. Of course, they will also claim 4 or 6 month waiting periods due to heavy demand and what not to create buzz in the market - how difficult it is to create a waiting list when you are in demand?

Fiat needs to be worried, they shouldn't be sleeping at night. They are increasing dealerships, increasing variants and still sales are falling. If that doesn't jolt them up from their Italian siesta then they deserve to be kicked out of the market here. I say buyer's are giving the perfect answer to these sleepy Italian's.

They are taking the T-Jet to disaster. Toyota has already started advertising for the Etios which will be launched in December (the hatch is coming in March 2011!!!!). Compare that to Fiat who are ever so silent about a launch that's 7 days away!!! Why are we surprised about falling sales then?

Fiat doesn't have a brand to speak off, they are not anymore on the buyer's radar - I can bet that anyone that wants to buy a diesel sedan for about 8 to 10 lakhs will walk into a VW showroom today and drive out in a Vento. He will pass by a Fiat showroom on the way and the fact that a Linea exists will not even register in his mind. That's the extent of disconnect Fiat has in the buyer's minds and this will get worse as competition shouts from the roof tops about their presence while fiat sleeps in Ranjangaon thinking that they are selling Ferrarri's here that dont' need any marketing or brand positioning.

Fiat's comeback has failed. Again.