Fiat India - Sales Thread

:cry:
Just saw it. What are Skoda sales figures btw? And how did other manufacturers performed?
Even Toyota Fortuner at 20lacs outsold a 6-7lac rupee car. Outstanding.

Here is the post at teambhp.
Link: http://www.team-bhp.com/forum/indian-ca ... gures.html

Quoting the sales figures here as well.

 

A large chunk of the i20 sales is contributed i20 Magna variant. I see very few Asta variants on Chandigarh roads.
Hyundai has placed their lower variants very smartly. Earlier there was a Magna/Asta/Asta(O).

They launched Era/Magna/Sportz/Asta/Asta(O) and the sales started zooming. Why? Because Era/Magna/Sportz are VFM as compared to Asta that looks overpriced to a typical car buyer.

Similarly, it's the Punto Active MJD that is seen 85% of the time.
But, Fiat is not learning. No need to standardize 90hp variant and 76hp version can't sell for Palio Stile's price without becoming Pungo(Figo).

Imagine Fiat Punto Active with:
- Silver center console
- manual central locking
- Chrome speedo dials like the ones in Dynamic/Emotion/Emotion pack
These two features to be added without raising the price.

Discontinue Punto Dynamic(unfortunately people do not see it as VFM)
Instead make it Active option pack where we get:
- All four power windows
- Dual tone interiors
These two features at an extra cost of 10k.

Questions for TFIans:
1. Do you guys think it is impossible to do this?
2. How much it will cost Fiat to provide silver center console in Active? Does it cost in thousands? Of course manual central locking is a norm for such a premium hatch. These are not big demands. Fiat is cutting cost in a simple silver plastic.
3. How hard is it to provide dual tone interiors in Punto Dynamic(Active option pack)? Will it cost them thousands? I'm just asking for 2 additional power windows for 10k which is adequate.

Impact:
Making the above two changes will allow Punto Active/dynamic to compete with i20 Magna because Magna has dual tone interiors which look better than all black interiors of Active/Dynamic.

But, Fiat thinks that doing this may lead people to settle with Active/Dynamic instead of Emotion/E-pack. They do not understand that it is the Active and Dynamic variants that have a huge potential but Fiat is nailing itself because of ignorance.