@vista7155 Are you too based in/from Assam? Because unless you are it is FALSE to say "the company is not supporting the customer" The FASS support in question is the one (a) from the Tata days or (b) the new independent ASS centres. In (a) it was not bad (even in Assam), though spares availibility was an issue. And now in (b) the "support" is perfectly acceptable-to-good-to-great depending on the city and the dealer. Consider Bangalore, Chennai, Mumbai, Delhi ncr, Kochi, Baroda, Pune.....i doubt anyone would say the ASS support is missing or deficient, nowadays, imperfect yes. It's not perfect but it's much improved and in many cases (e.g., Gurgaon where I live) positively great. Warranties are great, in practice and not just theory. Am I being a blind fan, or is that not true? Spares have industry-best prices, esp relative to Hyundai and Honda, is that not true? Labour charges are reasonable. Service interval is LONG. So: your friends WERE herding: they were not being unreasonable or irrational but who said herding behaviour was? Herding is when one follows-the-large-group because you take the largeness of the group as an assurance/guarantee of things like sales, resale and ASS. Herding is what one does rationally when one is risk-averse, "chicken" if you will, and have been mislead by rumour about some (German cars are a pain to service, Fiat spares are expensive, etc) and myths about others (Hyundai-s are trouble-free cars, and are vfm) and are unwilling to independently research and investigate these claims. Current Fiats have industry-lowest cost of purchase AND ownership, apart from class-best build, suspensions, steering, braking, safety, (arguably) engines and design, good equipment levels too. Not perfect but.... What's not to like? What's there to vilify and bash? Unless one is from Assam, without ASS support. The WHOLE point about a Fiat these days (chodo kal/Palio/Uno ki batein!) is that with them BOTH the 'head' and the 'heart' can and do meet in a good, beautiful synthesis. More than can be said of most or perhaps even all other firms, especially the dominant Japanese and Korean ones. Of course, the 'market' does not agree: 18000 Swifts a month, 10000 i20's too. But it is still true enough! And: new models have started, with the Avventura, coming too....several of them coming by end-2016! PS: the point i was making in the post about Ford was about how hard it is in this herding-biased market to make money for non-M/Hy/H firms, it was not about Ford or Fiat. Of course Fords will sell much better than Fiats, always have, always will, in India, for historical reasons. You also missed the joke about the Linea outselling the Fiesta: though, the new 2014 Linea has totally outsold the new-renewed Fiesta which has sold next to...none. Some say it's an even better car than the Linea. What does that say about our 'head v/s heart' market with its inordinate love for Hyundai, Honda, Maruti and Toyota?