@prabhjot I am not nitpicking here but i am trying to explain my point of view, if somebody from Fiat goes through this at-least this will help them from waking up to the reality IMHO. Regarding the sales figure i have doubt here Punto Never managed to Beat Vista. Punto were sold 8000+ in 2009,7682 in 2010,11090 in 2011,8545 in 2012,6430 in 2013 and till last month sales figure was around 6600(Sales figure gathered from our beloved forum and Team-bhp) . Punto never set fiat India sales chart on fire but Vista has manged more sales per month peaked around 12 K in Jan 2009 and Jan 2010 when Tata was at Best and still till this month it is hovering at 2.6K in-spite of Jan 2015 Bolt launch confirmation. By seeing the above figures we don't need any marketing Guru to analyse the failure of the product and find the Right solutions. If the management doesn't have the answer there is no meaning to continue in the position IMHO and anywhere in this world every company will do this but Fiat Italy may be satisfied with the revenues from Engines sale and AMT sales and allowing the Fiat India management to enjoy. Fiat is sleeping from past several Years and we are hoping that they will improve by 2016 with new set of products launch but if they prove me wrong i will be the happiest person in the world. I love my machine but i don't have any hope on Fiat India by seeing their lethargic attitude and i am very sad that if diesel cars sales comes down(already going down due to the oil price difference) it will be huge impact on Fiat India and will soon start reporting Financial Loss. And regarding the Comparison of sales with other hatchbacks everybody knows here why the below cars failed still i will mention it. 1.Honda Jazz was superb with safety features in entry level model but still failed because terrible pricing and made I20 VFM. 2.Sail UVA with dated styling such as Plain vanilla interiors and features example centrally-placed power windows and became market dud and also impacted due to the negativity surrounded by Tavera call back. 3.Renault Pulse and Nissan Micra do we need to really compare this car with Punto they are Ordinary 3-cylinder petrol engines but diesel is good and they compete against Hyundai i10, Maruti Ritz & Honda Brio and both looks as photocopy and initially launched with missing safety features in higher trim and charged premium and became market dud. If we compare Punto with above products apart from Jazz(as re-launch on cards) we will be in wrong direction because Fiat should take I20 as benchmark for Fit and Finish,Features it offers and Swift(Maruti) for ASS and commitment in providing support to sold customers but here they have closed the center for East India and can they give this kind of treatment to US Customers no way? And why not now keeping Zest/Bolt as benchmark where they are offering Harman Touch screen ICE with AMT what is Fiat stopping to introduce it in their line up? Apart from this if we say other companies are facing financial loss we can debate on them and on their products for instance Ford got the winner Ecosport but they completely ignored India and started the export,now they are feeling the heat and going down entirely blame is on Ford. Ford killed Brand Fiesta with terrible pricing and there is no way for recover but old fiesta was decent success. Renault they cam up with Duster it was huge hit and still selling in decent numbers they destroyed themselves and Nissan too by photocopying few products and pricing it in premium range. TATA is partially coming back in business due to their past lethargic attitude they were about to destroy themselves but hats off to Karl Slym who saved them but it is very unfortunate that he is no more to see the turn around. Indian customers have given equal opportunities to every player here and appreciated their efforts with overwhelming response the best examples are Renault Duster,Ford Ecosport,Toyota Fortuner/Innova,Maruti Swift,Hyundai I20 and Honda City earlier versions and equally rejected the products which are terrible in price and bad product such as zen,sx4. Other companies FAILING, and LOSE money on their domestic sales operations, surviving on the basis of exports alone is very good compared to Fiat where they at least have some hope to survive due to exports,constantly trying to introduce new products and also with little bit of sales(huge compared to Fiat) to run the show but If Maruti stops the intake of engines from Fiat then will windup very fast and will bid adieu to us. If Fiat is So much scared of losing money here, better they can stop the car manufacturing and let them continue their bread and butter earning through engine sales, at-least it will save our hard earned money in spending on their products where the company is not ready to give us the service nor interested in our market to compete.