When I went for loan in SBI, the chief manager of the branch was repeatedly asking me to never go for FIAT (according to him TATA owns FIAT). One of the top ranked officer of my company too emphasised to drop the idea for buying a FIAT. Friends I don't know what mistakes FIAT did in past regarding service, spare part & niggles, but the toll being paid is evident. One of my friend interested in Evo, dropped the idea as his elders scared him by telling painful stories of owning a FIAT. What can possibly be done to regain the trust of majority? Most guys has perception of poor service & spares availability, I think a separate TVC is needed for service & spare parts management . Why would anyone take risk of putting money in brand which is a proven notorious for it ASS?