I partially agree with Amit. Fiat need a broad service network before they get in to small car business. TASS may not be able to accommodate them. Even if they do customers may not be able to service their vehicle as easily like in a Hyundai or maruti. Tata will also come with their own new cars. Regarding brand value I don't agree with amit. Ford had a very bad image, but now they are atleast performing well with Figo. If one get correct product the brand value doesn't play a much role to get some decent sles. I don't think Fiat also dream for Lion's share. Even if maruti gave them that they can't handle it. Let them grow slowly, but improve fast. Now Fiat engines are well accepted. People any day opt it over any thing from Ford or VW. People's concern is only service.