Fiat in India is a joke. They dont even bother to advertise their products well. If not pan India, they can do it selectively in areas where they sell better. Well, with 400-500 odd units selling, it would be hard to find a pattern too. Look at chevy, they are pushing their Beat diesel everywhere. Newspaper, Visual Media and on FMs too. I did see a pathetically done up Fiat advert during the diwali and now i think its back in the can.