It is the effect of innovative, consistent and sustained marketting effect. When nano sales went below 500, immediately from next month Tata reacted. But that is not the case for FIAT cars, have you seen any Advt for Palio in recent 4-5 years? When Linea and Punto sales is contineously dropping what Tata management done to improve ? nothing. But its more fault towards FIAT, India for passive and dull dealing with tata.