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Fiat India - Linea 1.6 MJD

Discussion in 'Hangout' started by Arun1100, Apr 12, 2011.

  1. Arun1100

    Arun1100 Regolare

    Messages:
    442
    Bangalore
    Last edited: Apr 12, 2011
  2. gurus

    gurus Amatore

    Messages:
    122
    BLR/AZ
    One suggestion for Linea 1.6. Please have a teaser first...one for 1.6 having more power and 1 for dualogic as good mileage and easy to drive...
    Make it a point, after introduction have this news in first or 3rd page of all dailies...
  3. Arun1100

    Arun1100 Regolare

    Messages:
    442
    Bangalore
    Yes true... And.... those teaser ads/campaign should be done by us in TFI, TB, FB etc etc cos FIAT will surely not do! :D
  4. kedarbendre

    kedarbendre Esperto

    Messages:
    4,215
    MH 12
    Fiat Linea 1.6 Diesel and Linea 1.3 Diesel Automatic on the cards?




    A Fiat Linea with the 1.6 Liter Multijet Diesel engine was spotted at a Fiat  service center at Bangalore. Along with the 1.6 version of the Fiat Linea, an automatic Dualogic gearbox fitted Linea was also spotted at the same workshop by a Team Bhpian. Upon enquiry, the folks at the Fiat India service center have reportedly told that Fiat India is planning to launch both the Fiat Linea 1.6 MJD as well as the fiat Linea 1.3 MJD Automatic in India.

    An estimated launch period for the Fiat Linea 1.6 MJD is the May end or June. On the other hand, no such information seems to be available for the automatic version of the Linea 1.3 MJD. All said, this move, while being a welcome one might not be enough to spur Fiat sales, which are currently languishing at under 2,000 units a month, and the number is falling every passing month. So, this move appears like a last ditch attempt by Fiat to pep up sales.

    Coming to the Fiat Linea 1.6 Litre Common Rail Multijet Diesel engine, the engine produces a peak power of 105 Bhp and a peak torque of 290 Nm. That much torque will make the Linea 1.6 a real scorcher in the segment, beating all competition including the likes of the all new 2011 Hyundai Verna RB. More interesting is the revolutionary automatic dualogic gearbox of the Fiat Linea 1.3 MJD, which was showcased at the 2010 Indian Auto Expo.

    The automatic gearbox could push Linea sales northward as the only other C-Segment diesel car coming with an automatic gearbox is the Hyundai Verna Transform which will be discontinued soon. Even if the 2011 Hyundai Verna RB comes with an automatic gearbox, many car buyers who place a premium on looks and brilliant road handling may want to buy the Linea Automatic. Apart from these factors, there’s nothing really that is a novelty in the Fiat Linea, which is no more a novelty on Indian roads.

    So what really is wrong with Fiat which is struggling to sell in spite of having a very good car and launching variant after variant? Three words! Â Sales and Service. Fiat India continues to trust Tata Motors Limited and the Tata-Fiat JV to sell it’s cars, and quite frankly that does not seem to be working. We’ve highlighted the step motherly treatment that Fiat cars and owners receive at Tata-Fiat dealers and service centers but Fiat India simply doesn’t seem to be too bothered.

    So, it isn’t the good cars Fiat Linea and the Fiat Grande Punto which are failing for Fiat, it is the brand itself that has come under a huge cloud of uncertainty and distrust amongst the Indian car buying populace which has contributed to the dismal sales figures of Fiat India. Currently, Fiat India seems to be happy to license production of it’s 1.3 liter Multijet diesel and 1.4 liter petrol engines to manufacturers like Tata and Maruti even as it’s sales stumble. But for how much more longer is the big question.

    Will the launch of the Fiat Linea 1.6  Diesel and the Fiat Linea 1.3 Automatic Diesel change anything for Fiat? It could temporarily, provided Fiat India gets it’s acts together and starts selling the car instead of letting Tata dealers do the non-selling. These variants could just provide Fiat India enough breathing space before a budget hatchback like the 2012 Fiat Palio is launched in India to drive sales. Here’s hoping that Fiat India finally wakes up before it is too late just like it was a decade and a half ago.
  5. nk4FIAT

    nk4FIAT Superiore

    Messages:
    576
    Hyderabad
    If FIAL is serious about 1.6MJD or duologic then 5-6 secs Teasers shold start by now. (Apr-May). full page ads, banners/hordings, TV commercial should start bombarding by Jun and Lauch should be "Grand". In all metro cities small functions with local Heros/cricketers etc. , rallys for at least 01 month. All over India people should know that FIAT has launched new and most advanced version of Linea.
    Otherwise if it is a secret launch in small island nearby Mumbai with some dumb heroine posing and Only news at fiat.co.in (may be in some 1/16 page news in local paper of mumbai) then they are agin planning for 01 more fiasco. Only FIAT lovers those r still waiting to buy Linea will buy. And for others it will be same Linea in some new colour. And again total sales figure will be same. Those who may have gone with 1.3MJD, now they will go with 1.6MJD.
    So If FIAT is listeneing/reading my post. Plz market and Advt aggressively/innovatively/consistently otherwise be prepared for another FIA"sco"....
    Uno/Petra/Sienna/Palio stile/Adventure.... Don't learn from mistakes and keep struggling whole of the life........
  6. Fiat planning to launch Linea 1.6 and 1.3 Automatic

    Guys check this out:

    http://www.indiancarsbikes.in/cars/fiat-linea-16-diesel-linea-13-diesel-automatic-cards-35164/

    A Fiat Linea with the 1.6 Liter Multijet Diesel engine was spotted at a Fiat service center at Bangalore. Along with the 1.6 version of the Fiat Linea, an automatic Dualogic gearbox fitted Linea was also spotted at the same workshop by a Team Bhpian. Upon enquiry, the folks at the Fiat India service center have reportedly told that Fiat India is planning to launch both the Fiat Linea 1.6 MJD as well as the fiat Linea 1.3 MJD Automatic in India.
    An estimated launch period for the Fiat Linea 1.6 MJD is the May end or June. On the other hand, no such information seems to be available for the automatic version of the Linea 1.3 MJD. All said, this move, while being a welcome one might not be enough to spur Fiat sales, which are currently languishing at under 2,000 units a month, and the number is falling every passing month. So, this move appears like a last ditch attempt by Fiat to pep up sales.
    Coming to the Fiat Linea 1.6 Litre Common Rail Multijet Diesel engine, the engine produces a peak power of 105 Bhp and a peak torque of 290 Nm. That much torque will make the Linea 1.6 a real scorcher in the segment, beating all competition including the likes of the all new 2011 Hyundai Verna RB. More interesting is the revolutionary automatic dualogic gearbox of the Fiat Linea 1.3 MJD, which was showcased at the 2010 Indian Auto Expo.
    The automatic gearbox could push Linea sales northward as the only other C-Segment diesel car coming with an automatic gearbox is the Hyundai Verna Transform which will be discontinued soon. Even if the 2011 Hyundai Verna RB comes with an automatic gearbox, many car buyers who place a premium on looks and brilliant road handling may want to buy the Linea Automatic. Apart from these factors, there’s nothing really that is a novelty in the Fiat Linea, which is no more a novelty on Indian roads.
    <!-- Quick Adsense WordPress Plugin: http://techmilieu.com/quick-adsense --><SCRIPT type=text/javascript><!--google_ad_client = "pub-4585330519837946";/* 336x280, created 4/10/11 */google_ad_slot = "6964944557";google_ad_width = 336;google_ad_height = 280;//--></SCRIPT><SCRIPT type=text/javascript src="http://pagead2.googlesyndication.com/pagead/show_ads.js"></SCRIPT><INS style="BORDER-BOTTOM: medium none; POSITION: relative; BORDER-LEFT: medium none; PADDING-BOTTOM: 0px; MARGIN: 0px; PADDING-LEFT: 0px; WIDTH: 336px; PADDING-RIGHT: 0px; DISPLAY: inline-table; HEIGHT: 280px; VISIBILITY: visible; BORDER-TOP: medium none; BORDER-RIGHT: medium none; PADDING-TOP: 0px"><INS style="BORDER-BOTTOM: medium none; POSITION: relative; BORDER-LEFT: medium none; PADDING-BOTTOM: 0px; MARGIN: 0px; PADDING-LEFT: 0px; WIDTH: 336px; PADDING-RIGHT: 0px; DISPLAY: block; HEIGHT: 280px; VISIBILITY: visible; BORDER-TOP: medium none; BORDER-RIGHT: medium none; PADDING-TOP: 0px" id=aswift_3_anchor><IFRAME style="POSITION: absolute; TOP: 0px; LEFT: 0px" id=aswift_3 onload="var i=this.id,s=window.google_iframe_oncopy,H=s&&s.handlers,h=H&&H,w=this.contentWindow,d;try{d=w.document}catch(e){}if(h&&d&&(!d.body||!d.body.firstChild)){if(h.call){i+='.call';setTimeout(h,0)}else if(h.match){i+='.nav';w.location.replace(h)}s.log&&s.log.push(i)}" height=280 marginHeight=0 frameBorder=0 width=336 allowTransparency name=aswift_3 marginWidth=0 scrolling=no></IFRAME></INS></INS>
    So what really is wrong with Fiat which is struggling to sell in spite of having a very good car and launching variant after variant? Three words! Sales and Service. Fiat India continues to trust Tata Motors Limited and the Tata-Fiat JV to sell it’s cars, and quite frankly that does not seem to be working. We’ve highlighted the step motherly treatment that Fiat cars and owners receive at Tata-Fiat dealers and service centers but Fiat India simply doesn’t seem to be too bothered.
    So, it isn’t the good cars Fiat Linea and the Fiat Grande Punto which are failing for Fiat, it is the brand itself that has come under a huge cloud of uncertainty and distrust amongst the Indian car buying populace which has contributed to the dismal sales figures of Fiat India. Currently, Fiat India seems to be happy to license production of it’s 1.3 liter Multijet diesel and 1.4 liter petrol engines to manufacturers like Tata and Maruti even as it’s sales stumble. But for how much more longer is the big question.
    Will the launch of the Fiat Linea 1.6 Diesel and the Fiat Linea 1.3 Automatic Diesel change anything for Fiat? It could temporarily, provided Fiat India gets it’s acts together and starts selling the car instead of letting Tata dealers do the non-selling. These variants could just provide Fiat India enough breathing space before a budget hatchback like the 2012 Fiat Palio is launched in India to drive sales. Here’s hoping that Fiat India finally wakes up before it is too late just like it was a decade and a half ago.
  7. Sumit

    Sumit Superiore

    Messages:
    607
    Munger
    Fiat India plans to bring the Novo Palio 2012 and Punto Sports. any idea how the Novo Palio 2012 and the Punto Sports will be? what will be the price and techinical specifications.
  8. Tony

    Tony Esperto

    Messages:
    2,048
    Kalamboli, Navi Mumbai
    Kuwait
    Grande Punto 1.2
    we have just all the news in Air right now for launches of the following cars.: Sienna, Palio, Bravo, Small Car, Palio CNG.
    Anyone will do, but only with advance advertisements, other wise no USE
  9. Arun1100

    Arun1100 Regolare

    Messages:
    442
    Bangalore
    The pre-launch marketing of 1.6 MJD has already begun.
    Last edited: Apr 13, 2011

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