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Fiat India - Future Plans

Discussion in 'Fiat India News' started by Ravi, Dec 6, 2012.

  1. Cinju

    Cinju Esperto

    Messages:
    1,333
    Trivandrum
    Ohh God after all this 1.6 story Jishnu you are coming up with MJD II :eek: ? I think FIAT had already made their future plans clear & with this current depletion in sales in the entire automobile industry I dont think they will take chances by investing more. I have also heard of an Abarth Diesel coming to India. :-D.

    Fellows lets wait for a real scoop.
    1 person likes this.
  2. Herbie

    Herbie Regolare

    Messages:
    290
    Bombay
    Grande Punto 1.4
    We want to approach our old customers in smaller cities: Fiat

    ......FROM THE HORSE'S MOUTH
    [Q&A with Nagesh Basavanhalli, president and managing director, Fiat Chrysler India]

    We want to approach our old customers in smaller cities: Fiat

    Rutam Vora | <news:geo_locations>Ahmedabad</news:geo_locations> July 18, 2013 Last Updated at 18:35 IST

    With the competition among car makers is getting fierce with companies bringing new models at cheaper price to lure buyers, Italian car maker, Fiat Chrysler India says it has no plans to join the price war by slashing prices of its existing models. Nagesh Basavanhalli, president and managing director, Fiat Chrysler India speaks to Rutam Vora as to why it is not interested to jump into the price war and what is their strategy to mark their presence in the Indian market.



    Edited Excerpts:


    There is a price war between the companies to attract customers in the dull market conditions. Are you contemplating to bring down prices of your existing models?

    We are not into price war. Our strength is our quality, innovation and technology. The group is big and we have access to platforms from Europe, North America and South America. So we can bring better products that can be adapted or engineered for Indian conditions. And that’s what we are going to bring. Fiat is already present in the 70% of the auto market with its B+ and C segments.

    Now we are going into sports utility vehicle (SUV) segment, so that’s another 10%. Now, only a small portion of around 10% is remaining for the A segment, or the small car segment. We do not want to get into mass segment as our strength is in B, C segment. So we will concentrate on B and C segments.


    What is the strategy that you have adopted to grow in the Indian market after your split with the Tata Motors on dealership front?


    We have adopted a three-pillar strategy to mark our presence in India. This is based on network, branding and products. This helps us to go directly to the Indian customers and not through a partner and cater to our customers better. On the branding side, we had to reintroduce the Fiat brand because we felt that the brand had grown over the years and there is a need to get connected with new customer class.

    And on the product strategy, we are planning to launch nine new or significantly upgraded models from the existing ones. Four of them will be from Fiat brand, four from Jeep brand, which is also a Fiat brand and a performance car from Abrath brand. These will be introduced in phased manner over the next two-three years.


    What will be your marketing strategy in the current market scenario?


    There are about 200,000 Fiat cars in India. They are Fiat customers, who owned this car earlier and now probably shifted to other brands. Fiat was a household name in the past. Now, we want to approach these customers, mainly in the smaller towns and bring back to us. Cities like Ahmedabad, Baroda, Surat are very strong hold of Fiat customers.

    So main thing is to get back our old customers, give them the right service experience and sales experience. There are die hard fans of Fiat brand, waiting for a dealership to get located nearby them. So, when we have those types of people, than price doesn’t matter. We are very fortunate to have them.


    How you plan to grow the company in coming years?


    We want to be a significant player in this market. We were a top player once, we want to get back. We want to double our market share, which is less than 1% as of now. We sell around 7,000 cars per annum, we are looking to double this number after opening 100 dealerships by the end of this year.

    We have the technology, innovation and great brands worldwide. So, we believe we are the right company that over time the Indian consumers would like to love.Also, we have the largest parts stock room in Asia and that is located close to our factory. We are stocking components there. And they can be supplied to any part of the country within 3 working days. So our service commitment can be met.

    With new launches in the pipeline, are you looking at expanding production capacity in the coming years?

    No. That is not required as we’ve sufficient capacity to produce 200,000 cars and 300,000 engines and transmissions at our existing facility at Rajnangaon near Pune.


    SOURCE :
    http://www.business-standard.com/article/companies/we-want-to-approach-our-old-customers-in-smaller-cities-fiat-113071800802_1.html
    Last edited: Jul 19, 2013
    4 people like this.
  3. ramjn

    ramjn Staff Member Janitor

    Messages:
    5,243
    Chennai
    Linea 1.3
    I don't know what Mr. Basavanhalli means by this. Is Fiat going to provide service support to the Palio and Uno owners? Sometime back I remember Mr. Atanasio saying that providing support for Palio is a challenge for them. This is very confusing stand from Fiat India.

    The reality is, none of the FASS's have spares for Palio to support the owners of those cars. But, for the same car almost every part is available from independent auto spares parts (SM Auto, Gautham Auto in Chennai, Kava in Mumbai, and 99rpm.com). If these dealers are able to provide support, why can't Fiat do it?

    Fiat in India cannot succeed unless they earn the lost faith in the brand.
    3 people like this.
  4. pdydeva

    pdydeva Regolare

    Messages:
    442
    India
    Ain't FASS providing service support for Palios now? I have seen some Palios at Vecto's service bay.
  5. ramjn

    ramjn Staff Member Janitor

    Messages:
    5,243
    Chennai
    Linea 1.3
    None of the FASS's say NO to service Palios. I am seeing Palios at Ramkay and RDC in Chennai too. But, they are good to do only Oil Change. They do not have any critical parts with them.
  6. Herbie

    Herbie Regolare

    Messages:
    290
    Bombay
    Grande Punto 1.4
    quote_icon.png Originally Posted by Herbie viewpost-right.png
    So main thing is to get back our old customers, give them the right service experience and sales experience.

    I think he meant " getting back yesteryears Fiat owners who owned a Fiat at one point of time and now have shifted loyalties to other brands".. it was about ramping up service quality for current Fiat cars sold rather than maintaing service parts for discontinued models.
  7. ramjn

    ramjn Staff Member Janitor

    Messages:
    5,243
    Chennai
    Linea 1.3
    ^^ If this is what he meant, Fiat can never regain the confidence in the old Fiat owners. They are suffering till this moment without any kind of support from Fiat. They are scouting for parts outside and at the scrapyards.
    1 person likes this.
  8. Ramjn,
    99rpm has FGA spares but i doubt about Kawa as last time i inquired for Diesel filter they had some unknown brand called Champion. Not sure whether even 99 rpm can give steady supply of spares.
    Even today I sent email to sales@99rpm.com,reply was they will ensure supply of all the parts in 5-12 days, not sure whether 99rpm will go get it from FIAT dealer over the counter and sell it to us?
    If you see the prices they are costlier by Rs 100 to 200 than what a FASS will charge.
    Last edited: Jul 19, 2013
  9. ashish.r.shinde@gmail.com

    ashish.r.shinde@gmail.com Amatore

    Messages:
    111
    Vadodara , Nashik
    Vadodara , Nashik
    Grande Punto 1.3
    what is the plan of FIAT? How long they will be continuing the Punto and linea , although there is
    no need for facelift and all for these beauties , but hopefully they don't discontinue this model
    and bring new model like the way Honda uses its strategy , Hope they continue on the line
    with Maruti which give a whole rang of options for all potential customers...
  10. gurjinder

    gurjinder Staff Member Janitor

    Messages:
    3,989
    Punjab
    I think he meant something else.

    He meant that FIAT needs to bring its old customers.back into purchasing new FIATs and not let them get into other brands. And providing them a better sales & service experience with the new FIATs.

    My 0.02$

    Cheers.

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