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Fiat India - Future Plans

Discussion in 'Fiat India News' started by Ravi, Dec 6, 2012.

  1. jackharrisw

    jackharrisw Amatore

    Messages:
    146
    Chennai
    I would add Chennai and Coimbatore too in this list. FIAT's main market is South India
    --- Double Post Merged, Jan 9, 2016 ---
    Saw a post on the other forum that Abarth Linea will be introduced soon. It's worth waiting i feel, but the current Linea T-JET is no slouch either.
    Last edited: Jan 9, 2016
  2. gpunto75

    gpunto75 Amatore

    Messages:
    165
    Nasik
    Grande Punto 1.3
    Murphy_Fiat, Revv and prabhjot like this.
  3. prabhjot

    prabhjot Esperto

    Messages:
    2,449
    delhi ncr
    http://economictimes.indiatimes.com...ceo-mike-manley-says/articleshow/50539651.cms

    Delighted, if this is indeed true: that JEEP will at least in the first 2 years and in the biggest cities retail out of existing FIAT dealerships (the better/best ones, that is?)

    He is emphasising to Reuters the "premium end of the SUV market" is where JEEP will play. So: no word or decision on an aggressive localization-plus-exports move into the Creta, SCross, XUV part of the market, by now quite sizeable (sub-15/16lakhs). Say with the renegade, rather than just the bigger, more expensive c-suv? Or some emerging-market-special version of it, said to be under consideration for being-India-made (by the international FCA product planning head a few months ago to journalists in australia). Hopefully, later, in 2018 or +?

    One does get the sense he is rather unenthused by any great purported sales-numbers opportunity in India (other than for exports). At least for the JEEP brand, and at least relative to say Brazil let alone China or Thailand/Philippines/Australia/Korea/Japan etc , whose ultra-successful global boss he is, as also now of RAM in the USA, but....also of FCA asia-pac as a whole, too.

    That MIGHT mean they've decided to keep the mass-market focus, such as it is or will be, and push ahead with the FIAT brand in India??
    Revv and ghodlur like this.
  4. Revv

    Revv Amatore

    Messages:
    104
    Chinchwad, Pune
    Chinchwadgaon Pune
    Linea 1.4
    Target sales of 2000 units ? As much as Linea?? ! I doubt it.
    Any info on pricing ?
  5. gpunto75

    gpunto75 Amatore

    Messages:
    165
    Nasik
    Grande Punto 1.3
    Last edited: Jan 13, 2016
    prabhjot likes this.
  6. prabhjot

    prabhjot Esperto

    Messages:
    2,449
    delhi ncr
    The QUESTION is: should FCA launch JEEP dealerships and ass centres in some of the best, bigger-city current, already-existing FIAT ones? Or keep them seperate? Or keep showrooms seperate while ass centres are both improved and combined?

    Of course, ideally the dealers and new ass centres should be kept apart, and the JEEP ones need to be noticeably and experentially much better.

    However: JEEP is an suv-only brand, and is not a out-and-out luxury or premium-brand, rather a semi-premium one where 'premium' refers to image/lifestyle associations with Americana and off-roading, adventure, outdoorsiness, travel, the military etc NOT bling nor posh nor hedonistic consumerist status-display.

    And so, especially in countries like India, which have long (since ww2/independence), original recognition of the Jeep name as a very accessible, democratic, utilitarian type-of-vehicle, it would be unwise indeed of FCA, imo, to position JEEP as they are very successfully positioning it in Europe, Japan, Brazil, China, Turkey and Australia etc, as sort-of less-expensive Land/Range Rover, with the relatively new-dealers dovetailed with another premium/sporty/luxe FCA brand with lots of new models launching soon, in direct head-on competition with the German trio+JLandRover: Alfa Romeo.

    In India, Alfa Romeo has no large-sales future, given tariffs, and absent ckd assembly. Maserati dealerships will be just a few (5-6) and a JEEP association would seem implausible in India?

    Can stand-alone JEEP dealerships and ass centres be viable financially, then, given real estate costs, and the guaranteed to-be somewhat-slow car and suv market in india foreseeably?

    IMO, it would be riskier to open many seperate new dealerships and expensive new showrooms etc, ONLY to then see financial struggles (as beset SO many dealers of SO many, even so-called luxury brands in India, these days) 2 years or 3 down-the-line?

    The prudent and best course will be, imo, to: select the best FIAT dealers with the better/best locations. 'Spruce' them up further, esp inserting some degree of 'digital content in the showroom' on the occassion of the JEEP launch and availiability. Tighten-up the combined MOPAR (branded?) service, spares and logistics etc backend further. Use 'digital', perhaps frequently 'pop-up' style micro- and temporary 'dealerships' in real-time and real-space that then channelize folks to the main FIAT/JEEP one.

    And allocate the resources saved on expensively located showrooms etc to...branding and marketing acitivies esp off-line, real/experential ones.

    This need not be a brand-distinction and premium-eroding move.

    Especially not if FCA starts some corporate-level brand activation too, via the press: at least the press must be made aware, via PR agencies, of FCA as a whole, or the extent of the Agnelli/Elkann/Marchionne portfolio of excellent companies and especially brands, from Ferrari to The Economist.

    JEEP, especially in countries that know it un-romantically since the very beginning (thanks to ww2/the allies/mahindra's licensing of it way back, decades ago, etc) like india, should realize that its calling in such markets is more 'premium IDENTITY/(life)STYLE-IMAGE but within mass', exactly like say the Toyota Fortuner is positioned relative to the Germans, rather than as a 'premium or luxe/niche brand that floats way above the mass segments'.

    [Here 'mass' refers to image and cultural-logic/value-for-money-paid-definitions NOT a price point.]

    JEEP should position itself here like Benelli is, rather than Ducati. Like Vespa scooters are. Premium, yes, but more different style/ethos/design/engineering-premium than outright blind-status-premium, folksy, manly-but-friendly, unpretentious, democratic-American-premium rather than pseudo-wannabe-Oligarch-exhibitionist-luxe (eg., Range Rover or Mercedes).

    In which case combining with FIAT is no bad thing at all. Indeed, if they commit say in 2018 to the cheaper JEEP b-suv too (Renegade? 500X, as well?) below the planned c-suv (at Fortuner-like or below prices?) at say 14-18 lakhs, it can be a great success.

    JEEP can be a 'tweener' brand in India: cheaper but more characterful than the German crew+LandRover, and yet well-superior in design, image and of course engineering than the Hyundai-s, Honda-s, or Toyota-s. That is indeed what it just IS, even in Europe or Australia or Japan, Brazil or indeed China.

    Just that in India, since we know JEEP as a hoary old finctionalist brand going back 50 years+, what that means is: do NOT be greedy in positioning or pretending like it is a German-luxe-type brand or cuv-s.

    i.e., Instead of the JEEP+Alfa pairing at dealership and ASS centre level (as in Europe and China), in India the open, unashamed pairing (selectively of course, only the best ones! and improved-further!) should indeed be between FIAT and JEEP!

    That will ensure healthier dealers for both brands's all-new models (2016, 2017 onwards), and, indeed would add a partial-solution to the perennial confidence-level-deficit issue that plagues FIAT and will plague JEEP too among potential buyers and owners: what if the dealer closes? what if Fiat and Jeep 'run away'? What if ass and spares support becomes weak and ownership becomes stressful rather than the in-India first and foremost need for ASSURANCE of a supposed and ostensible 'hassle-free' servicing/maintenance?

    No? @nkrishnap , your sense of this dealerships for JEEP, seperate or combined, issue? Have you heard anything specific?

    Of course they'll do what they'll do, which could be incorrect, but who knows? What should they do? Since the decision they take on this matter could be very-defining for both JEEP- aand FIAT-in-India!
    gpunto75 likes this.
  7. nkrishnap

    nkrishnap Staff Member Janitor

    Messages:
    1,900
    Bangalore
    Bangalore
    Linea 1.3
    @prabhjot on a lighter note, why dont you join the FCA Group in India. I dont think even they are writing or making such deep analysis as you are.

    By the way, I have not spoken to any FCA folks off late as I dont find the stuff at FCA in India too interesting.
    gpunto75, prabhjot and vista7155 like this.
  8. gpunto75

    gpunto75 Amatore

    Messages:
    165
    Nasik
    Grande Punto 1.3
    Ha ha, joining shall be on the terms that FCA shall agree to all the decisions made by Prabhjot Sir.
    Ravi_M and pdash like this.
  9. prabhjot

    prabhjot Esperto

    Messages:
    2,449
    delhi ncr
    @nkrishnap

    It only requires the TOP guy to do all the interesting thinking, so maybe the FCA India crew don't need to be be great, deep analysts? Just good operationally, which admittedly is evidently not always the case. As long as Kevin Flynn, and Mike Manley are, that'll do just fine?! The thing in india is that, despite everything, they're pretty profitable here, so maybe they're of better-quality than most FIAT owners and fans think?

    Just that they're financially ultra-cautious i feel and fear? And have been distracted away from india (china, the global merger, serial recessions in the us, then europe, then brazil...) at senior levels for very long now? I don't blame them: India is not the great, lucrative, or open market we and our media and propagandists like to kid ourselves about. Certainly not since the (ongoing, perhaps increasing) slowdown of 2012-2013.

    cheers
    gpunto75 likes this.
  10. tweeting_fiat

    tweeting_fiat Timido

    Messages:
    23
    Bangalore
    Bangalore
    Fiat Enthusiast
    Sad state of affairs..whatever happened to the compact SUV planned for 2016? Is anyone even talking about it ?

    How is Fiat India being profitable? I was under the impression the auto assembly and powertrain manufacturing are two seperate companies/business or is there something I am missing
    Last edited: Jan 14, 2016

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