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Fiat India - Future Plans

Discussion in 'Fiat India News' started by Ravi, Dec 6, 2012.

  1. asimpleson

    asimpleson Esperto

    Messages:
    3,000
    Heptanesia
    Linea 1.3
    The fact that they are holding meetings with dealers to address the core concerns, and also that he is admiting policy issues for dealing with dealerships mean that partners are being heard for issues on the ground. @Vidhyashankar Kannan, he certainly has a lot more flexibility to run the operations and answerable only to management abroad from the things he has mentioned and looks obvious that way. So yes he has full authority over their strategy here. Because he alone will be accountable for any future failures as far as board is concerned.

    EDIT: @bibin, Amen..! :D
  2. prabhjot

    prabhjot Esperto

    Messages:
    2,446
    delhi ncr
    @acechip

    No, repeat: no, Fiat-competitor's sales let alone profits are doing at all well, not Renault (witness the already-sunk Lodgy or the dismal plummet in Duster sales now that there is competition), emphatically not Nissan, not Chevy, not Skoda, nor VW nor for that matter (though it's a temporary phenomenon) Toyota. Arguably not TATA either.

    India is THE 'tedhi kheer' of the global car industry/market. Twisted, you might say.

    I keep pointing out that, ironically and paradoxically, FCA/Fiat in India are in fact the best managed car company in India (barring M Suzuki and Hyundai), although it was probably (pre-Marchionne, pre-merger with Chrysler) not a question of canniness or savviness or smart-risk-management but a historical accident, given the company Indian and global trajectory back then.

    I think they're doing fine so far, post-brand and dealer etc re-launch, given the circumstances in the marketplace/economy and the inertia of the brand in India.

    They are now making bigger, better moves, a la 'make the move' starting with the failed Avventura but especially now with the Abarth-s and the upcoming Jeeps....in ANY case it was always going to take the Fiat brand a full life-cycle of all-new models (i.e., 5 years, minimum) for a full, buoyant marketshare and market-performance.

    However, if there is a magic bullet in India for any firm in India (non M S, non HY, esp, but also non Honda or Toyota) it is there for FCA: namely Jeep and, especially, greater perhaps 'total' 'integration', 'synergies' etc between them and Tata Motors (already a given at least in india) AND more importantly Suzuki, on a global basis??

    PS: Kevin Flynn is, if am not mis-informed, not an engineer or a babu-type guy, but a sales and marketing specialist. Great! Am rather optimistic (in a relative sense, of course);).

    The evidence so far, your honour, is that he/they may be ok!:p
  3. acechip

    acechip Superiore

    @prabhjot - I like your usual enthusiasm and positivity, but to say that FCA India is the best managed car company is pushing it a bit much. I dont look at balance sheets for the purpose of this discussion- from that perspective, even a Force Motors or Premier Auto may be decently run, but last time I checked, they do not have an "unofficially official, dedicated Forum" to their name like this one.
    So I'd like to concentrate on the brand , its popular sentiment, its presence and its market share, all of which matter a great deal.
    Also, these supposed hyphenated relationships with Tata, Suzuki will mean zilch to the end user unless concrete products and services roll out for your brand.
    Otherwise it is as if a Fiat dealer suggesting, " that interested customers who dont get something in Fiat's line up may head to the Nexa showroom to take a look at S-Cross, which is powered by the 1.6 MJD (in DDIS garb)". Like a Star Alliance Frequent flier hopping from an Air India flight to a Singapore Airlines one.
  4. prabhjot

    prabhjot Esperto

    Messages:
    2,446
    delhi ncr
    @acechip

    It takes time, it 'will have taken' time: IST, Indian standard time, slow for some, fast for a few, erratic for everyone.:p

    'Magic bullet' ho to batao: because the usual 'Fiat should....this.....and/or....that and all those too' have not worked so far, many are downright impossible, and haven't worked for ANYONE else in the maketplace either, barring MS and HY and (though their time is nearly up) Mahindra so far. And, to be fair, not for lack of all-trying.

    Let's give it ISTime: brands in the auto sector, especially in India, are like gigantic, wizened and wheezing, overloaded trucks on the ghats to Mumbai from Pune, plodders, accident-prone, and given to breakdowns, and necessarily slow on a straight open road, let alone on a U-turn, or while overtaking.;):watching:
    Amit Rox likes this.
  5. acechip

    acechip Superiore

    Fiat launched the Abarth 595 on Aug-4th at BIC, for gods sake.. Did anyone see any advert in the dailies ? Hello ?:watching:
    And you say "not for lack of trying". If you do not want to make a splash about the most iconic product in your line up, what exactly do you want to do ? Post the launch video on youtube ?
    People arent exactly putting you on the top of their search lists ( as opposed to a Creta or even an S Cross) for some time now. How many will even know that you have a video put out there (if at all? ).
  6. SVN

    SVN Amatore

    Messages:
    73
    Bangalore
    Grande Punto 1.3 90 HP
    I am not sure how marketing team is planning their brand building/awareness for Abarth. Apart from update in online/Facebook, I could see only one advt of Abarth in "Jet Wings" magazine (July issue).
    --- Double Post Merged, Aug 7, 2015 ---
    If they want to target only premium customers, they could have done branding across all international airports and a display of car as well will attract more customers.
    prabhjot likes this.
  7. Vidhyashankar Kannan

    Vidhyashankar Kannan Regolare

    Messages:
    271
    Hyderabad
    Hyderabad
    Avventura 1.3 90 HP
    Exactly, not even one ad in any paper for the 595. It is a new premium product and needs a branding advert. Besides, there was not even one ad of the Linea Elegante which has the touchscreen that Indian masses crave. Any limited edition product needs atleast one informative ad to let people know its available. That too at a time when the Cretans and Crosses are ramming it down your throat everday on TV.

    On the other hand, I hope they don't insult the 595 by putting a superhero family around it in a tiny 10 x 6 cm ad in the timepass section of the newspaper.
    asimpleson and bharath like this.
  8. Amit Rox

    Amit Rox Amatore

    Messages:
    88
    jammu
    jammu
    Punto Evo 1.3 90 HP
  9. Tornado

    Tornado Superiore

    Messages:
    677
    Driver's seat.
    Western Maharashtra
    Avventura 1.3 90 HP
    Since, 2007,Linea is selling, now it's time for most of them for upgrade, what they have offered them? Elegante? 595?
    And for punto 1.3 owners, what they have got for upgrade? Linea with same 1.3? Why FCA? Why not Linea 1.6?
    They need to bring the Agea 1.6 earliest to India so that existing Linea do not move to any other brand.

    Also, MPV segment is fast growing in India, which is neglected by the FCA. They need to bring atleast an Estate version of the Linea if not Palio adventure.

    Bringing in the 595 or Jeep, not going to set the sales charts burning.
    prabhjot likes this.
  10. prabhjot

    prabhjot Esperto

    Messages:
    2,446
    delhi ncr
    @Tornado

    'New Avventura' for end-2016: hopefully somewhat bigger than the current one, say 4.3 m long and wider too, t-jetted and 1.5 mjd-ed?

    Thing to really watch and catch, then: FCA at the AutoExpo in feb 2016??

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