Well said @jumu. Airbags are, statistically speaking IN THE REAL WORLD, a placebo for which we too-happily fork-out tens of thousands, neglecting what is truly of safety significance: sturdy build quality and high-quality suspension, chassis, braking, steering systems and good tyres. And of course things of a non-market nature like road design, policing, speed-breakers, segregation of 2-wheelers and buses from cars, BRT-s, etc. You are entirely right about induce-fear and then provide the feel-safe placebo marketing technique. The slightest bit of research on NCAP and its founder/owner will straight-away reveal the 'market-making' motives and purpose of NCAP. The way they singled-out Nissan/Datsun and, not coincidentally, enabled VW to perpetuate the myth of 'German Quality' is a good pointer. I will therefore happily, if on a budget, place my safety bets on an Active/Dynamic Linea T-Jet with braking power that is 2.8m shorter in stopping from 80 kph to 0 than a Honda City top-trim-airbags-and-all. And better handling, steering. Not that the Emotion, with airbags and abs, is not a lakh and a half cheaper than the City. Which is one of the many reasons I bought one! A safety-engineering pig with lipstick on is...still a pig. A good car-buying moto: only ever buy a Euro-spec car, talking fundamental engineering and build here NOT airbags/traction control/abs, whether the maker is European, Japanese or Korean. In which case: only Fiats and Fords, and possibly the new Tata-s count, in the mass market. To checkout and drive/ride in a UK vw Polo is to be aghast at the level of build, ride, handling, steering-quality compromise that VW has engaged in, in India. Likewise Suzuki with the popular-enough in the UK Swift. ALL Fiats and Chrysler/Jeep/Dodge etc cars meet IHS and ncap 5-star ratings, btw. All the evidence is that the Indian versions of Fiats have indeed NOT been diluted/compromised.