@acechip I doubt the absence of abs and airbags on lower trims has anything whatsoever to do with their sales problems. We keep trying to suggest the product and its properties is the problem. That is what I disagree with: the problem is just the indifference at best and hostility/skepticism at worst the BRAND (not the products) faces in the un-knowing automotive public, given its priorities. The cars themselves fulfill the ostensible likeability criteria of the desi public just fine, and also offer so much more beyond. Hyundai-s sell well mainly because the brand is liked/trusted, it is not the other way around!: Brands have their own life, quite independent of the actual cars and their 'features' or even price. An i20 Elite badged a Fiat will, I feel, sell no better than an Evo. I feel changes to the product or to features-list or engines etc will to no avail whatsoever. If the target audience is the wider AAM car-buying public. Which is why they must give up the mass market entirely for the next 2 years, and focus exclusively on the tiny-minority of 'enthusiasts', such as they are (caring more for engine seed and power, less so for build/handling/steering/braking.) If so: that has implications for product-specifications (airbags, abs + all 4 discs across trims? engines, of course: t-jet and 1.6 mjd too, but also twin-clutch/DDCT + AMT gearboxes? gizmo-loaded Absolute editions?), but more for brand promotion volume, idiom, rhetoric and scale? IF that is somewhat successful, then in 2 years time: launch the all-new B-SUV and the all-new Linea replacement promised in the 5-year plan, and then give the (evolved?) wider car baazar another stab. The Ranjangaon plant will continue to get busier, and more profitable?, through this period, what with the Tata Zest and Bolt production, engines supplies and exports, and presumably?! the preparations for and the operationalisation of the Jeep CKD assembly + 2017 C-SUV local manufacture.