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Fiat India future launches

Discussion in 'Fiat India News' started by Sumit, Dec 14, 2010.

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  1. multijetter

    multijetter Regolare

    Messages:
    277
    Mumbai
    Fiat India plans to bring CBU product

    Fiat India plans to bring CBU product; Rules out Freemont

    We’re racking our brains to understand what Fiat is planning to bring to India. It was reported that Fiat India’s planning to launch a CBU and a small car in India in 2012. While we know that the small car will have a 1-liter engine and will be priced under Palio, we’re not sure what the CBU is.
    So we called up Fiat India and heard this from their Mumbai representative -
    It’s not the Freemont . We’re looking at a (complete) Fiat product… the Fiat 500 with the Twin Air engine which won the engine of the year award is not in our business plan for 2011.
    Fiat-Doblo.jpg
    The Freemont is a rebadged Dodge Journey, a SUV produced in Mexico. Fiat India is still discussing with its HQ to bring down a product through the CBU channel perhaps next year. Now this product has to be RHD and if it is a CBU, it can’t be a family hatchback as that will most likely submarine. Fiat does not have cars like Jetta or Passat, forget a C-Class or a BMW 3 Series slayer. The portfolio is limited to compact vehicles.
    The Fiat 500 comes through the CBU route but a change in powertrain will not make it a new car. Though Fiat never mentioned that their CBU product is going to be all new, we’re certain that’s what they meant. We’re going to look beyond the 500 to see what else is interesting.
    One vehicle that caught our eye which we think is suitable to India even as a CBU is the Doblo. Here’s why -
    1) The Doblo looks like no other vehicle on the road today. Though being an MPV, it will not be compared to Innova and that’s a start.
    2) Doblo is available in the RHD form. It is being sold in the UK market.
    3) Doblo is available with diesel engines. Both 1.3- and 1.6-liter Multi-jet engines paired to 5- and 6-speed manual, 6-speed automatic transmissions sell very well in Europe.
    4) This is a 7 seater and can be positioned as a premium family vehicle. It can be marketed as a soft roader for a full family.
    5) Customers coming to see the Tata Aria (Fiat and Tata sell from under one roof) could fall for the Doblo which offers similar space and comfort. The target customer is already coming to them in the form of Aria buyers.
    6) There is very little competition in the premium MPV space which has good potential. If not for the Tata logo, many believe the Aria would have fared very well. The Aria’s not doing well, the Yeti is too small to disturb the customer buying a Doblo.
    7) Being a CBU, Fiat has very little to lose. They can ask Turkey (where Doblo is made) to send them less vehicles if the demand is in a flux.
    If Fiat brings the Bravo to CBU to India, that may not be a very good idea. There’s another MPV under Doblo called Qubo based on the Punto platform, but that’s a 5 seater. Will that work better? Given it is a derivative of the Punto platform, why will Fiat not manufacture in India?
    What could Fiat India be up to?


    Read more: http://indianautosblog.com/2011/07/...-cbu-product-rules-out-freemont#ixzz1S94xcNlz



    This article is from indianautosblog.com

    Hope it will work for Fiat What's your views on CBU? I Say it will help to build image


    Mods Note - Threads Merged.
    Last edited by a moderator: Jul 15, 2011
  2. kedarbendre

    kedarbendre Esperto

    Messages:
    4,215
    MH 12
    I afraid of looks of this car. I have doubt that will Indian buyers accept this kind of looks. Agreed that Doublo is the best option for FIAT to bring it to INDIA. They should price below (Innova & Aria) 11lacs then only this vehicle will succed or else we have INNOVA
  3. gautamkhadse

    gautamkhadse Regolare

    Messages:
    338
    Pune
    THis will never sell in india . As much as I would want to love this radical design but I dont like it . The heart of the car , am sure , is the super FIAT engine but the body is so horrible . And if its competing in the league of Innova God save FIAT !
  4. karan desai

    karan desai Superiore

    Messages:
    805
    Morbi, Gujrat
    ugly looking car. never knew fiat cud make such a bad looker
  5. deepakhon

    deepakhon Amatore

    Messages:
    68
    Bangalore
    I think Sedici will make a better bet than Doblo, even though Sedici is just a 5 seater. Doblo does not look good.
  6. fiatlover

    fiatlover Esperto

    Messages:
    1,599
    Bangalore/Kasargod
    Bangalore
    Grande Punto 1.4
    They seem to lack a sense of priority. Looking at the current Indian car market and FIAT's place in it, they should first bring in the small car, gain market share and improve brand image. Any high-end models introduced without these may end up as collector's edition.
  7. Ichimaru

    Ichimaru Regolare

    Messages:
    375
    Gurgaon, India
    The best car for FIAT to launch in India via CBU (i hope they use CKD to bring the price down) is the FIAT Freemont.
    That car will definitely help FIAT to improve the brand image.
    THere is a huge gap between the Fortuner (best seller) and the (second best seller). If priced between 16-22 Laks, FIAT can easily get the no. 2 spot.
    Just imagine a Freemont standing at the center of FIAT cafe's :D
  8. shashanknathani

    shashanknathani Superiore

    Messages:
    993
    Pune
    I think Doblo can be a real good car to improve FIAT image.
    Just recall the old days, Toyota had Corolla, Camry but we never used to see the numbers... Then came Qualis and it boosted the Toyota's image. people started believing toyota and then came Innova and everyone knows about it, I personally don't like the looks of innova but still it sells. Why? The answer is it is a perfect package. Good engine, comfort and good ride. FIAT masters this art of providing cars with Good engine, Comfort and good ride. If Doblo has these it can sell good numbers. FIAT just have to target the Taxi league and as everyone knows the taxi owners just love tata's workshop.

    Once common people start seeing FIAT's on road in good numbers the legacy thinking will change.

    About the looks, if Mahindra can sell ugly Xylo's and nothing good about the car, then why can't FIAT when they have good engines..
  9. nk4FIAT

    nk4FIAT Superiore

    Messages:
    576
    Hyderabad
    Oh O! Again a wrong move by FIAT.
    If they are not able to sell the most best looking, stylish and superb looking Linea & Punto, when they will sell this "Dukkar" ?
    In India only Maruti can sell ugly looking cars like A-star, Ritz, WagonR .
    For FIAT, it's a early launch of small car, Palio Evo and SUV like Freemont will work better rather than launching Doblo, Bravo, 500 with Twin Air engine.
    Last edited: Jul 16, 2011
  10. chetang

    chetang

    Messages:
    8
    Grande Punto Sports Version

    Any news about Punto Sports Version ??
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