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Fiat India future launches

Discussion in 'Fiat India News' started by Sumit, Dec 14, 2010.

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  1. Fiat sedici could head to india as part of new ties between fiat and suzuki

    [COLOR=#black]Fiat’s Suzuki-sourced crossover, the Sedici, could be added to its Indian market model range, according to Indian media reports – the news comes just as co-operation between the two carmakers shifts into the spotlight. According to Automotive News, Fiat CEO Sergio Marchionne and Suzuki Chairman Osamu Suzuki discussed the Japanese firm building the next-generation crossover on behalf of Fiat, once again at its Hungary factory, in a meeting held on May 25.
    The Sedici hasn’t been a huge success story – sales peaked at just over 30,000 units in its first year on sale, but have steadily declined to little over half that in the intervening five years, despite a mild mid-life refresh. However, for Fiat, the Sedici was important, as it gave it an instant entry into the soft-roader market, a rising segment ignored by the Italian carmaker and in which it had, by that time, been left trailing its rivals. For Suzuki, which calls its version of the crossover an SX4, it has been a solid seller in Europe, peaking at around 50,000 units before the inevitable decline. Although the car is a co-operation between Fiat and Suzuki, with styling by Giugiaro, the technical aspects of the car are all Suzuki, with Fiat’s sole contribution its MultiJet turbodiesel engine and accompanying manual gearbox.
    Observers have been quick to question the likelihood of Fiat and Suzuki continuing their collaboration on a second-generation model, noting Fiat’s newfound stake in off-road specialist manufacturer Jeep, as well as Suzuki’s increasingly close relationship with the Volkswagen Group – the German manufacturer currently owns 19.9 per cent of its partner. These two companies have looked at expanding their collaboration, with VW eyeing expansion in the Indian market and hoping to leverage Suzuki’s expertise in building small cars at low cost. However, it is understood that earlier this year, Suzuki pitched a number of ideas for the SX4 replacement to Volkswagen executives, who were reportedly unimpressed with the proposals. Meanwhile, Jeep’s expertise lies mainly in larger off-roaders, with the SX4/Sedici a full class underneath the smallest current Jeep. These factors may explain why the door is apparently open for Fiat and Suzuki to extend their existing collaboration.
    In the meantime, Fiat’s floundering and sharply loss-making Indian operation, Fiat Automobiles India (FIAL) – which is frantically casting around for ways to improve its falling sales – came sharply into
    international focus last week, following highly critical comments in relation to it from Ratan Tata, the chairman of joint venture partner Tata Motors.
    Suzuki builds Fiat Powertrain’s 1.3 Multijet 16V engine under licence in India, and reportedly wants to double the output to 400,000 units per year. FIAL is anxious to build the additional units at its vastly underused state-of-the-art plant in Ranjangaon, although Suzuki has never shown any interest in Fiat being involved in its licenced production operations. AN this week also noted that Magneti Marelli could become involved in the Suzuki supply chain, providing its Dualogic automated transmission as part of a deal. Magneti Marelli already supplies Suzuki with the ECU for the 1.3 Multijet 16V it builds under licence.
    At the same time, India’s Financial Express newspaper has said this week that the Sedici, which is available in two- or four-wheel drive models, could come to India to give FIAL a quick-fix addition to a model range that primarily consists of the B-segment Grande Punto hatchback and C-segment Linea sedan. FE quotes “a source privy to the discussions”, who told the newspaper: “Over the past one year Fiat has been considering several options for its passenger car segment. Getting its product portfolio right is critical. Fiat wants to have a model in the SUV space which would be fuel efficient.” FE added that, according to the source, the company would either introduce the Sedici by making appropriate changes, or would look at a “very similar product”.
    Fiat has had a complex arrangement with Suzuki over licensing to sell the Sedici, and has only been able to sell it in certain markets. Bringing the Sedici to India could give FIAL a useful entry model into
    the growing compact SUV segment in the short-term; however, the Sedici is in the ‘soft-roader’ category and may find itself less than capable in India, where more genuine off-road capability is frequently required. It is also now an ageing product, and Fiat could easily fall straight into a trap it has been in many times before, of trying to palm off a product that is not up to requirements on a developing market.

  2. Ravi

    Ravi Staff Member Janitor

    Grande Punto 1.3
    Mods Note - Thread merged.
    Please do search before creating new thread.
  3. Pran

    Pran Superiore

    Grande Punto 1.3
    A big no to Sedici, if it is launched people will criticize Fiat for "copying from Maruti", which very few know is NOT the case.
  4. MihirC

    MihirC Amatore

    I agree, it wouldnt make a difference to the FIAT enthusiasts but in the overall market scenario it would be llike < why you going for FIAT, its a maruti anyways...... wont bode well for Sedici as well as for the existing cars. Though its hightime now that they come out with a new model. Its just 2 models in 2.5 yrs, they need to be a bit more aggresive and take calculated risks, more models available will get them better sales as well I reckon but not Sedici. The headlights are straight SX4... and Im worried that MSILs marketing being so aggresive, a single pot shot at FIAT would be quite a pain to manage.

    Guys I need to understand, if the car is same for MSIL and FIAL then what about the sturdiness of FIATS or the thicker sheet metal used on FIATs, do those specs get diluted as well??
  5. no fiat spec cars are made better than MSIL cars.
    see TATA spec manza even from the same factory where FIAT cars are rolled out has thinner sheet than FIAT cars

    a big no to sedici.
    better bring the numero uno here. it was the car that revived FIAT here.
  6. mescotc

    mescotc Amatore

    Boisar , Tarapur
    Hi Justin,

    I fail to understand Fiat logic behind launching a stupid looking Sedici ,( SX4 being a biggest flop here ) , can't Fiat forsee the problems which we can ?

    Fiat wins the War in most cases , but loses in treaty.

  7. gurjinder

    gurjinder Staff Member Janitor

    Justin, this is your re-post. Your earlier post of same content was already moved to the appropriate thread.

    Please search before creating a new thread. Thanks.

    Mods Note - Threads Merged.
    Last edited by a moderator: Jun 25, 2011
  8. thyagu2_2006


    If Palio Adventure Locker is brought to India at around 10Lacs I will the first to Que for the same. Having owned the Palio Advy 1.6, i can say that there is no car in the bracket of 15 L to beat it. Sadly I have to let her go for want of parking space.
  9. ramjn

    ramjn Staff Member Janitor

    Linea 1.3
    Fiat mulls launching new model in India under CBU route

    NEW DELHI: Italian car maker Fiat said it is evaluating options to introduce a new model in India through the completely built unit route and is also firming up plans for a small car that is likely to hit the market next year.

    The company, which is present in India through a joint venture with Tata Motors, recently restructured its board in India by replacing two of its directors.

    "There are different routes and opportunity to launch a model in India and the completely built unit route is one of them. Every route is open to us and we are still evaluating," Fiat India President and CEO Rajeev Kapoor told media.

    He, however, declined to share further details such as the model and a possible timeline to launch the vehicle.

    At present, the company is developing an India-specific small car at its R&D centre in Turin, Italy, with input from its operations here.

    "The small car is under development. We had announced earlier that our intention is to launch it in 2012. The exact timing and details will be shared when we will be ready with the product," Kapoor said.

    During the Auto Expo in January last year, the company had said it would develop a small car specifically for the Indian market, with 80-85 per cent localisation of parts. The small car would be produced at its plant in Ranjangaon, Maharashtra.

    Kapoor had said the car could be similar or smaller than its existing hatchback, Palio.

    Meanwhile, Fiat India has restructured its board with the replacement of two directors. The 10-member board has equal participation from both Fiat Group Automobiles SpA and Tata Motors Ltd.

    As part of the rejig, Giovanni Bartoli and Harald Jakob Wester have moved back to Fiat Group headquarters in Italy.

    In their place, the company has appointed Gianni Coda and Alessandro G Baldi as the new directors in Fiat India Automobiles Ltd. It has also appointed Ezio Barra and Giovanni Sella as the alternate directors for Coda and Baldi, respectively, in case of their unavailability.

    Besides, Silvia V Blina has been appointed as the alternate director for Alfredo Altavilla. Stefan Ketter and Lorenzo Sistino are the other two directors on the board.

    "This is a very routine restructuring of the board. There is nothing serious about it," Kapoor said.

    Last edited: Jul 7, 2011
  10. If Rajeev kapoor also goes n a dynamic replacement is brought in who has head over his shoulders and has a Tongue to speak about the interests of Fiat to Tata and set some strong goals to Tata on sales nothing will work out.
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