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Fiat India Flags off the Securing Borders Drive

Discussion in 'Fiat India News' started by Ravi, Aug 16, 2010.

  1. Ravi

    Ravi Staff Member Janitor

    Grande Punto 1.3

    Fiat India flagged off the ‘Securing Borders Drive’ at Chetana College, Bandra. The purpose of this 18- day long drive is to pay homage to all the heroes who died defending the nation. Fiat has provided the students and the accompanying staff with two of the recently launched 90 hp Grande Punto Multijet. The car will travel through different terrains and will give the students a view of the India-Pakistan border at different legs.

    The drive will be a learning experience for the students who are a part of this drive. The students of Chetana College will be a part of some social activities and also will get a chance to interact with the jawans on the border, apart from getting a chance to ride the 90 hp beast.

    Mr. Shirish Chaudhari, Vice President, Chetana Trust said that it was an honour for them to be hosting such an event. He also stated saying that the students who had embarked on this journey should not take things lightly and this was not just a trip for them but a great learning experience.


    Also present on the occasion was Mr. Marius D’Lima, Head- Corporate Communications. He said, “Fiat is proud to be a part of such a drive that salutes the soldiers of India. We have lent our support and hope that the journey is obstacle free. I wish all the students a happy journey and wish them all the best.” drive was extended to Leh-Ladakh and then Khardungla (the highest motorable point), but due to weather constraints (cloudburst in Leh) the idea had to be put off. The drive will now conclude at Wagha border after which they would head back home.


    Source - http://www.carwale.com/news/6330-fiat-i ... drive.html

  2. funkykar

    funkykar BANNED

    Wow! Really great initiative by FIAT. ::T

    May be we TFI guys should also do a parade something like this for a social cause.
  3. sharma_sanjeevin

    sharma_sanjeevin Regolare

    Thats Great Initiavtive by FIAT Management, Hats Off to them..!!
    This is a Good Brand Revival exercise, just they need to Promote this event on a larger canvas, like Print Media & On-Air.

    These kind of initiatives should enlighten the Government Agencies of India to do atleast something for the Army Men who sacrificed their lives to save us.
  4. keshav


    Wow!! FIAT has finally woken up :)..
  5. nice initiative by FIAT !!! Suddenly i see lot of promotional events by FIAT .. don't know whats changed recently ...
  6. amogh

    amogh Staff Member Janitor

    Grande Punto 1.3
    ^ : they have started making profits
  7. amit

    amit Superiore

    Navi Mumbai
    Great initiative from Fiat India! Kudos to them!

    I am assuming this drive was flagged off on August 15 which really is THE perfect day for something like this.

    There should have been some media coverage to this event. With all news channels covering August 15 celebrations, this should have been splashed across all channel's while a full programme should have been there on the lifestyle channel's like NDTV Good times etc.
  8. Sumit

    Sumit Superiore

    very good initiative taken by Fiat India. keep it up Fiat .
  9. Andy

    Andy Esperto

    Chembur Mumbai
    Grande Punto 1.3
    To add onto this thread ive seen 2 of the Punto's at wasan 2 weeks back and the stickers done on the vehicle also looks good for this campaign...Kudos to Fiat..

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